The origin of brands : (Record no. 1150564)

MARC details
000 -LEADER
fixed length control field 02830cam a22004454i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221101190354.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 040531s2004 nyua 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2004042466
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0060570148
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780060570149
035 ## - SYSTEM CONTROL NUMBER
System control number (ATU)b10887404
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC) 2004042466
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)54415555
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Modifying agency ATU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number R538 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ries, Al,
Relator term author.
9 (RLIN) 1043258
245 14 - TITLE STATEMENT
Title The origin of brands :
Remainder of title discover the natural laws of product innovation and business survival /
Statement of responsibility, etc. Al Ries and Laura Ries.
246 30 - VARYING FORM OF TITLE
Title proper/short title Discover the natural laws of product innovation and business survival
250 ## - EDITION STATEMENT
Edition statement First edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer HarperCollins,
Date of production, publication, distribution, manufacture, or copyright notice 2004.
300 ## - PHYSICAL DESCRIPTION
Extent x, 308 pages :
Other physical details illustrations ;
Dimensions 22 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
505 00 - FORMATTED CONTENTS NOTE
Miscellaneous information Ch. 1.
Title The great tree of life --
Miscellaneous information Ch. 2.
Title Predicting the future --
Miscellaneous information Ch. 3.
Title Divide and conquer --
Miscellaneous information Ch. 4.
Title Gradual change vs. divergence --
Miscellaneous information Ch. 5.
Title The curse of the clock radio --
Miscellaneous information Ch. 6.
Title Swiss army knife thinking --
Miscellaneous information Ch. 7.
Title Bad ideas never die --
Miscellaneous information Ch. 8.
Title The great tree of high-tech brands --
Miscellaneous information Ch. 9.
Title The great tree of low-tech brands --
Miscellaneous information Ch. 10.
Title The mystery of the missing links --
Miscellaneous information Ch. 11.
Title Survival of the firstest --
Miscellaneous information Ch. 12.
Title Survival of the secondest --
Miscellaneous information Ch. 13.
Title The power of pruning --
Miscellaneous information Ch. 14.
Title Creating a category --
Miscellaneous information Ch. 15.
Title Establishing an enemy --
Miscellaneous information Ch. 16.
Title Launching the brand --
Miscellaneous information Ch. 17.
Title Wrapping things up.
520 1# - SUMMARY, ETC.
Summary, etc. "In their new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a strategy for creating innovative products, building a successful brand, and, in turn, achieving business success." "Using studies of failed convergence products and success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding."--BOOK JACKET.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
9 (RLIN) 314783
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 332183
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products
General subdivision Management
9 (RLIN) 371221
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element New products
General subdivision Management
9 (RLIN) 371300
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ries, Laura,
Relator term author.
9 (RLIN) 1043426
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10887404
b 03-10-17
c 27-10-15
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.827 RIE
g 1
i A260414B
j 0
l cmain
o -
p $36.64
q -
r -
s -
t 0
u 29
v 2
w 0
x 2
y .i12062777
z 29-10-15
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- (2)b
-- (2)c
Operator's initials, OID (RLIN) 06-04-16
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- nyu
-- 4
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
        City Campus City Campus City Campus Main Collection 29/10/2015 36.64 i12062777 29 2 658.827 RIE A260414B 04/04/2017 23/03/2017 1 36.64 31/10/2021 Book