MARC details
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04942cam a2200505 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20221101190207.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
040126s2005 ohua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2004102623 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0324201605 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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9780324201604 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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0324225091 |
| Qualifying information |
pbk. |
| -- |
International InfoTrac ed. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780324225099 |
| Qualifying information |
pbk. |
| -- |
International InfoTrac ed. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
032423693X |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780324236934 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0324301855 |
| Qualifying information |
pbk. |
| -- |
International ed. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780324301854 |
| Qualifying information |
pbk. |
| -- |
International ed. |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b10882704 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(DLC) 2004102623 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)55952023 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| -- |
OrLoB-B |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.2 |
| Item number |
.C5 2005 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.83 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Churchill, Gilbert A., |
| Relator term |
author. |
| 9 (RLIN) |
228152 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing research : |
| Remainder of title |
methodological foundations / |
| Statement of responsibility, etc. |
Gilbert A. Churchill, Dawn Iacobucci. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Ninth edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Mason, Ohio : |
| Name of producer, publisher, distributor, manufacturer |
Thomson/South-Western, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2005] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2005 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 697 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
26 cm |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Previous ed.: Fort Worth: Harcourt College, 2002. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Miscellaneous information |
Pt. 1. |
| Title |
Marketing research, the research process, and problem definition -- |
| Miscellaneous information |
Ch. 1. |
| Title |
Marketing research : it's everywhere! -- |
| Miscellaneous information |
Ch. 2. |
| Title |
Alternative approaches to marketing intelligence -- |
| Miscellaneous information |
Ch. 3. |
| Title |
The research process and problem formulation -- |
| Miscellaneous information |
Pt. 2. |
| Title |
Determine research design -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Research design, exploratory research, and qualitative data -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Descriptive research -- |
| Miscellaneous information |
Ch. 6. |
| Title |
Causal designs -- |
| Miscellaneous information |
Pt. 3. |
| Title |
Design data-collection methods and forms -- |
| Miscellaneous information |
Ch. 7. |
| Title |
Data collection : secondary data -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Data collection : primary data -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Questionnaires and data-collection forms -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Attitude measurement -- |
| Miscellaneous information |
App. |
| Title |
Psychological measurement -- |
| Miscellaneous information |
Pt. 4. |
| Title |
Sample design for data collection and sample size -- |
| Miscellaneous information |
Ch. 11. |
| Title |
Sampling procedures -- |
| Miscellaneous information |
Ch. 12. |
| Title |
Determining sample size -- |
| Miscellaneous information |
Ch. 13. |
| Title |
Collecting the data : field procedures and nonsampling errors -- |
| Miscellaneous information |
Pt. 5. |
| Title |
Data analysis and interpretation -- |
| Miscellaneous information |
Ch. 14. |
| Title |
Preprocessing the data, and doing cross-tabs -- |
| Miscellaneous information |
App. |
| Title |
Chi-square and related indices for cross-tabs -- |
| Miscellaneous information |
Ch. 15. |
| Title |
Data analysis - basic questions -- |
| Miscellaneous information |
App. |
| Title |
Quick stats review -- |
| Miscellaneous information |
Ch. 16. |
| Title |
Are my groups the same or different? -- |
| Miscellaneous information |
App. |
| Title |
Analysis of variance -- |
| Miscellaneous information |
Ch. 17. |
| Title |
Are these variables related? -- |
| Miscellaneous information |
App. |
| Title |
Conjoint analysis -- |
| Miscellaneous information |
Ch. 18. |
| Title |
Multivariate data analysis -- |
| Miscellaneous information |
App. |
| Title |
More multivariate statistical techniques -- |
| Miscellaneous information |
Pt. 6. |
| Title |
The research report -- |
| Miscellaneous information |
Ch. 19. |
| Title |
The research report -- |
| Miscellaneous information |
App. A. |
| Title |
Cumulative probabilities for the standard normal distribution -- |
| Miscellaneous information |
App. B. |
| Title |
Critical values of [Chi][superscript 2] -- |
| Miscellaneous information |
App. C. |
| Title |
Critical values of [tau] -- |
| Miscellaneous information |
App. D. |
| Title |
Percentage points for the F distribution : [alpha] = .05. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Marketing Research: Methodological Foundations, 9E, has established itself as a classic through eight previous editions by presenting balanced coverage of both the qualitative and quantitative aspects of marketing research. The six stages of the research process provide a solid framework to ensure the development of students' conceptual and practical understanding of marketing research." "This text serves both the aspiring manager and the aspiring researcher through its basic organization around the stages of the research process. The research process is a sequence of steps that must be completed when answering a research question and the six parts of the text parallel these stages: Formulate the problem, determine the research design, design the data-collection methods and forms, design the sample and collect the data, analyze and interpret the data, and prepare the research report." "This new edition provides extensive treatment of cutting-edge topics such as data-mining, ethics in the field of marketing research, international marketing research, customer relationship management, and current managerial trends for effective decision-making in the field." "Cases are found at the end of each part to assist readers in developing their evaluation and analytical skills and also to help them apply the text materials to various marketing research situations. Some of the cases also include raw data for students to use with either SPSS or Excel."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing research. |
| 9 (RLIN) |
338698 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Iacobucci, Dawn, |
| Relator term |
author. |
| 9 (RLIN) |
1037262 |
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27-10-15 |
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Book |
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06-04-16 |
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m |
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eng |
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