MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03093aam a2200433 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211103182657.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
030630s2004 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2003014924 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0814407544 |
| Qualifying information |
hbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780814407547 |
| Qualifying information |
hbk. |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10845902 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2003014924 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)52727192 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
M79 2004 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Murray, Brian H., |
| Dates associated with a name |
1968- |
| Relator term |
author. |
| 9 (RLIN) |
414678 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Defending the brand : |
| Remainder of title |
aggressive strategies for protecting your brand in the online arena / |
| Statement of responsibility, etc. |
Brian H. Murray. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
American Management Association, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2004] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 268 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 249-258) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Sect. 1. |
| Title |
Digital Brand Abuse -- |
| Miscellaneous information |
Ch. 1. |
| Title |
The Dark Side -- |
| Miscellaneous information |
Ch. 2. |
| Title |
The Opportunities and Threats of Online Commentary -- |
| Miscellaneous information |
Ch. 3. |
| Title |
Customer Diversion -- |
| Miscellaneous information |
Sect. 2. |
| Title |
Online Partners and Distribution Issues -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Managing Partner Compliance -- |
| Miscellaneous information |
Ch. 5. |
| Title |
Counterfeits and Gray Markets -- |
| Miscellaneous information |
Ch. 6. |
| Title |
Defending Against Digital Piracy -- |
| Miscellaneous information |
Sect. 3. |
| Title |
Trust -- |
| Miscellaneous information |
Ch. 7. |
| Title |
The Costs of Compromised Privacy and Security -- |
| Miscellaneous information |
Sect. 4. |
| Title |
Competitive Intelligence -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Using Online Competitive Intelligence to Outmaneuver Competitor Brands -- |
| Miscellaneous information |
Sect. 5. |
| Title |
Taking Action -- |
| Miscellaneous information |
Ch. 9. |
| Title |
How to Use Online Monitoring to Control Your Brand and Capture Revenue -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Constructing Your Plan of Attack -- |
| Miscellaneous information |
Ch. 11. |
| Title |
Mobilizing the Forces -- |
| Miscellaneous information |
App. A. |
| Title |
Top-Level Domains -- |
| Miscellaneous information |
App. B. |
| Title |
Sample Affiliate Guidelines -- |
| Miscellaneous information |
App. C. |
| Title |
Sample Guidelines for Managing Partner Compliance -- |
| Miscellaneous information |
App. D. |
| Title |
Overview of Peer-to-Peer (P2P) Networks -- |
| Miscellaneous information |
App. E. |
| Title |
Sample RFP Scope of Work -- |
| Miscellaneous information |
App. F. |
| Title |
Sample Cease-and-Desist Letters. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Defending the brand reveals strategies that have been used successfully by global companies to preserve brand equity and protect millions of dollars in assets and revenues. Packed with eye-opening stories from real companies like Home Depot, the Red Cross, Nintendo, Verizon, and the Associated Press, the book takes you into the digital trenches. Defending the Brand provides the strategic and tactical knowledge you need to fight back and gain control against online threats such as piracy, counterfeiting, deceit, fraud, and manipulation of customers."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| 9 (RLIN) |
314783 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Trademark infringement |
| 9 (RLIN) |
333721 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Electronic commerce |
| 9 (RLIN) |
328623 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| 9 (RLIN) |
322791 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10845902 |
| b |
03-10-17 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 MUR |
| g |
1 |
| i |
A417221B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$52.09 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
12 |
| v |
5 |
| w |
0 |
| x |
1 |
| y |
.i12012063 |
| z |
29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
