Brands and branding / (Record no. 1145472)

MARC details
000 -LEADER
fixed length control field 02590cam a22003854i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221101184013.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030409s2003 enk b 001 0 eng d
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 186197664X
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781861976642
035 ## - SYSTEM CONTROL NUMBER
System control number (ATU)b10818443
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)52784691
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Language of cataloging eng
Description conventions rda
Transcribing agency UKM
Modifying agency NTE
-- NDD
-- NLGGC
-- YDXCP
-- OCLCG
-- ATU
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number B736 2003
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clifton, Rita,
Relator term author.
9 (RLIN) 1036620
245 10 - TITLE STATEMENT
Title Brands and branding /
Statement of responsibility, etc. Rita Clifton and John Simmons ; with Sameena Ahmad [and others].
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer The Economist in association with Profile Books,
Date of production, publication, distribution, manufacture, or copyright notice [2003]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2003
300 ## - PHYSICAL DESCRIPTION
Extent xv, 256 pages :
Other physical details illustrations ;
Dimensions 22 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 00 - FORMATTED CONTENTS NOTE
Title Preface /
Statement of responsibility Patrick Barwise --
Title Introduction /
Statement of responsibility Rita Clifton --
Miscellaneous information Pt. 1.
Title The case for brands --
Miscellaneous information 1.
Title What is a brand? /
Statement of responsibility Tom Blackett --
Miscellaneous information 2.
Title The financial value of brands /
Statement of responsibility Jan Lindemann --
Miscellaneous information 3.
Title The social value of brands /
Statement of responsibility Steve Hilton --
Miscellaneous information 4.
Title What makes brands great /
Statement of responsibility Chuck Brymer --
Miscellaneous information Pt. 2.
Title Best practice in branding --
Miscellaneous information 5.
Title Brand positioning and brand creation /
Statement of responsibility Anne Bahr Thompson --
Miscellaneous information 6.
Title Brand experience /
Statement of responsibility Shaun Smith --
Miscellaneous information 7.
Title Visual and verbal identity /
Statement of responsibility Tony Allen and John Simmons --
Miscellaneous information 8.
Title Brand communications /
Statement of responsibility Paul Feldwick --
Miscellaneous information 9.
Title The public relations perspective on branding /
Statement of responsibility Deborah Bowker --
Miscellaneous information 10.
Title Brand protection /
Statement of responsibility Allan Poulter --
Miscellaneous information Pt. 3.
Title The future for brands --
Miscellaneous information 11.
Title Globalisation and brands /
Statement of responsibility Sameena Ahmad --
Miscellaneous information 12.
Title An alternative perspective on brands: markets and morals /
Statement of responsibility Deborah Doane --
Miscellaneous information 13.
Title Branding in South-East Asia /
Statement of responsibility Kim Faulkner --
Miscellaneous information 14.
Title Branding places and nations /
Statement of responsibility Simon Anholt --
Miscellaneous information 15.
Title The future of brands /
Statement of responsibility Rita Clifton.
520 1# - SUMMARY, ETC.
Summary, etc. "Written by 17 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand."--BOOK JACKET.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
9 (RLIN) 314783
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Simmons, John,
Dates associated with a name 1948-
Relator term author.
9 (RLIN) 412622
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10818443
b 22-08-17
c 27-10-15
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.827 BRA
g 1
i A411536B
j 0
l cmain
o -
p $81.28
q -
r -
s -
t 0
u 65
v 1
w 0
x 6
y .i12054823
z 29-10-15
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- b
-- (2)c
Operator's initials, OID (RLIN) 06-04-16
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- enk
-- 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
        City Campus City Campus City Campus Main Collection 29/10/2015 81.28 i12054823 66 5 658.827 BRA A411536B 09/06/2023 04/05/2023 1 81.28 31/10/2021 Book

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