Building brands & believers : (Record no. 1144555)

MARC details
000 -LEADER
fixed length control field 02577cam a22004214i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221101183623.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030930s2002 si a b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003277673
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470820675
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470820674
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)50582697
035 ## - SYSTEM CONTROL NUMBER
System control number (DLC) 2003277673
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Modifying agency ATU
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.3
Item number W474 2002
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.80019
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Wertime, Kent,
Relator term author.
9 (RLIN) 1046369
245 10 - TITLE STATEMENT
Title Building brands & believers :
Remainder of title how to connect with consumers using archetypes /
Statement of responsibility, etc. Kent Wertime.
246 14 - VARYING FORM OF TITLE
Title proper/short title Building brands and believers
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Singapore ;
-- Hoboken, NJ :
Name of producer, publisher, distributor, manufacturer Wiley,
Date of production, publication, distribution, manufacture, or copyright notice [2002]
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Date of production, publication, distribution, manufacture, or copyright notice ©2002
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 267 pages :
Other physical details illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (pages 255-258) and index.
505 00 - FORMATTED CONTENTS NOTE
Title Acknowledgments --
-- Introduction --
Miscellaneous information Sect. I.
Title The Image Market --
Miscellaneous information Ch. 1.
Title The Image Economy --
Miscellaneous information Ch. 2.
Title The Growth Engine --
Miscellaneous information Ch. 3.
Title Hitting the Image Wall --
Miscellaneous information Ch. 4.
Title The Persuasion Process --
Miscellaneous information Sect. II.
Title The Mythic Connection --
Miscellaneous information Ch. 5.
Title Archetypes: The Source Code --
Miscellaneous information Ch. 6.
Title Making Modern Mythology --
Miscellaneous information Sect. III.
Title Mythic Profiles --
Miscellaneous information Ch. 7.
Title Mythic Profile: The Ultimate Strength --
Miscellaneous information Ch. 8.
Title Mythic Profile: The Siren --
Miscellaneous information Ch. 9.
Title Mythic Profile: The Hero --
Miscellaneous information Ch. 10.
Title Mythic Profile: The Anti-Hero --
Miscellaneous information Ch. 11.
Title Mythic Profile: The Creator --
Miscellaneous information Ch. 12.
Title Mythic Profile: The Change Master --
Miscellaneous information Ch. 13.
Title Mythic Profile: The Powerbroker --
Miscellaneous information Ch. 14.
Title Mythic Profile: The Wise Old Man --
Miscellaneous information Ch. 15.
Title Mythic Profile: The Loyalist --
Miscellaneous information Ch. 16.
Title Mythic Profile: The Mother of Goodness --
Miscellaneous information Ch. 17.
Title Mythic Profile: The Little Trickster --
Miscellaneous information Ch. 18.
Title Mythic Profile: The Enigma --
Miscellaneous information Ch. 19.
Title Mythic Figures in Combination and in Local Cultures --
Miscellaneous information Sect. IV.
Title Harnessing Archetypes --
Miscellaneous information Ch. 20.
Title Managing the Intangible --
Miscellaneous information Ch. 21.
Title Improving Consumer Connections --
-- Endnotes --
-- References --
-- Index.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand choice
9 (RLIN) 314782
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Psychological aspects
9 (RLIN) 371903
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
9 (RLIN) 345411
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Archetype (Psychology)
9 (RLIN) 313885
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b1080528x
b 04-05-20
c 27-10-15
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.80019 WER
g 1
i A259148B
j 0
l cmain
o -
p $48.08
q -
r -
s -
t 0
u 26
v 6
w 1
x 3
y .i1195873x
z 29-10-15
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- b
-- c
Operator's initials, OID (RLIN) 06-04-16
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- si
-- 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
        City Campus City Campus City Campus Main Collection 29/10/2015 48.08 i1195873x 27 12 658.80019 WER A259148B 04/03/2024 18/08/2023 1 48.08 30/10/2021 Book

Powered by Koha