MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02693pam a2200397 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230825152201.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
020718s2003 nyua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2002011493 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071363661 |
| Qualifying information |
hardcover |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071363662 |
| Qualifying information |
hardcover |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b1077872x |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 2002011493 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)50228464 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.126 |
| Item number |
.H8423 2003 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hughes, Arthur Middleton, |
| Relator term |
author. |
| 9 (RLIN) |
238495 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The customer loyalty solution : |
| Remainder of title |
what works (and what doesn't) in customer loyalty programs / |
| Statement of responsibility, etc. |
Arthur Middleton Hughes. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2003. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 364 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction to Database Marketing -- |
| Miscellaneous information |
Ch. 1. |
| Title |
How Database Marketing Works -- |
| Miscellaneous information |
Ch. 2. |
| Title |
The Mirage of CRM -- |
| Miscellaneous information |
Ch. 3. |
| Title |
Selling on the Web -- |
| Miscellaneous information |
Ch. 4. |
| Title |
Computing Lifetime Value -- |
| Miscellaneous information |
Ch. 5. |
| Title |
The Value of a Name -- |
| Miscellaneous information |
Ch. 6. |
| Title |
The Power of Communications -- |
| Miscellaneous information |
Ch. 7. |
| Title |
Customer Response -- |
| Miscellaneous information |
Ch. 8. |
| Title |
Marketing to Customer Segments -- |
| Miscellaneous information |
Ch. 9. |
| Title |
Helping Business Customers to Become Profitable -- |
| Miscellaneous information |
Ch. 10. |
| Title |
Customer Management -- |
| Miscellaneous information |
Ch. 11. |
| Title |
Letting them Come Behind the Counter -- |
| Miscellaneous information |
Ch. 12. |
| Title |
Can Database Marketing Work for Catalogers? -- |
| Miscellaneous information |
Ch. 13. |
| Title |
Finding Loyal Customers -- |
| Miscellaneous information |
Ch. 14. |
| Title |
Profile Marketing -- |
| Miscellaneous information |
Ch. 15. |
| Title |
A Farewell to the Reader -- |
| Miscellaneous information |
App. |
| Title |
How to Keep Up with Database Marketing. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The Customer Loyalty Solution reveals how database marketing and customer relationship management initiatives are making a difference, today, for the world's leading marketers. It provides you with step-by-step techniques for bechmarking their efforts to develop intelligent strategies of your own, understanding how and why they work, and monitoring their results to continually adjust and modify for changing market conditions. The result will be far stronger customer loyalty, more consistent repeat sales, and a database-marketing program that is enjoyable and successful - for both you and your most profitable customers."--BOOK JACKET. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Database marketing |
| 9 (RLIN) |
327468 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Customer loyalty programs |
| 9 (RLIN) |
328842 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b1077872x |
| b |
03-10-17 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
4 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.84 HUG |
| g |
1 |
| i |
A296319B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$60.00 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
19 |
| v |
0 |
| w |
0 |
| x |
1 |
| y |
.i11913009 |
| z |
29-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
