MARC details
| 000 -LEADER |
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| fixed length control field |
03311cam a22004694i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101181933.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
981125s1999 nyu 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
98050352 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
PHYSICAL source |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0684856360 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780684856360 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b10750460 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)40460008 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
CIT |
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LVB |
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BAKER |
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NLGGC |
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YDXCP |
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OCLCQ |
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BTCTA |
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BTN |
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IG# |
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ZWZ |
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TULIB |
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BDX |
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OCLCF |
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OCLCO |
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IGA |
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CNGUL |
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I8M |
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ATU |
| 042 ## - AUTHENTICATION CODE |
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| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.55 |
| Item number |
.G63 1999 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.113 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Godin, Seth, |
| Relator term |
author. |
| 9 (RLIN) |
1044588 |
| 245 10 - TITLE STATEMENT |
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| Title |
Permission marketing : |
| Remainder of title |
turning strangers into friends, and friends into customers / |
| Statement of responsibility, etc. |
Seth Godin. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
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| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Simon & Schuster, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[1999] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1999 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
255 pages ; |
| Dimensions |
20 cm |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
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| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
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| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Title |
Foreword -- |
| -- |
Introduction -- |
| Miscellaneous information |
1. |
| Title |
The Marketing Crisis That Money Won't Solve -- |
| Miscellaneous information |
2. |
| Title |
Permission Marketing - The Way to Make Advertising Work Again -- |
| Miscellaneous information |
3. |
| Title |
The Evolution of Mass Advertising -- |
| Miscellaneous information |
4. |
| Title |
Getting Started - Focus on Share of Customer, Not Market Share -- |
| Miscellaneous information |
5. |
| Title |
How Frequency Builds Trust and Permission Facilities Frequency -- |
| Miscellaneous information |
6. |
| Title |
The Five Levels of Permission -- |
| Miscellaneous information |
7. |
| Title |
Working with Permission as a Commodity -- |
| Miscellaneous information |
8. |
| Title |
Everything You Know About Marketing on the Web Is Wrong! -- |
| Miscellaneous information |
9. |
| Title |
Permission Marketing in the Context of the Web -- |
| Miscellaneous information |
10. |
| Title |
Case Studies -- |
| Miscellaneous information |
11. |
| Title |
How to Evaluate a Permission Marketing Program -- |
| Miscellaneous information |
12. |
| Title |
The Permission FAQ -- |
| -- |
Acknowledgments -- |
| -- |
Index. |
| 520 1# - SUMMARY, ETC. |
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| Summary, etc. |
"Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works." "Instead of annoying potential customers by interrupting their most coveted commodity - time - Permission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness - and greatly improve the chances of making a sale."--Jacket. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Relationship marketing |
| 9 (RLIN) |
328586 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising campaigns |
| 9 (RLIN) |
313450 |
| 776 18 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Record control number |
(OCoLC)966057264 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Sample text |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/samples/simon031/98050352.html">http://catdir.loc.gov/catdir/samples/simon031/98050352.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/bios/simon051/98050352.html">http://catdir.loc.gov/catdir/bios/simon051/98050352.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
.b10750460 |
| b |
13-10-20 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| a |
659.113 GOD |
| g |
1 |
| i |
A269287B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$58.66 |
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- |
| r |
- |
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- |
| t |
0 |
| u |
4 |
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0 |
| w |
0 |
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0 |
| y |
.i11847864 |
| z |
29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
(5)b |
| -- |
(5)c |
| Operator's initials, OID (RLIN) |
23-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
