MARC details
| 000 -LEADER |
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| fixed length control field |
04430cam a2200541 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101191157.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
980519s1996 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
95009467 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0195108221 |
| Qualifying information |
pbk. (acid-free paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780195108224 |
| Qualifying information |
pbk. (acid-free paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0195092961 |
| Qualifying information |
acid-free paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780195092967 |
| Qualifying information |
acid-free paper |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b10615040 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)32626238 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
UKM |
| -- |
BAKER |
| -- |
NLGGC |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
UBA |
| -- |
CFU |
| -- |
OCLCQ |
| -- |
UBC |
| -- |
GEBAY |
| -- |
ATU |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
PS374.S5 |
| Item number |
G34 1996 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.13209 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Garvey, Ellen Gruber, |
| Relator term |
author. |
| 9 (RLIN) |
1041016 |
| 245 14 - TITLE STATEMENT |
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| Title |
The adman in the parlor : |
| Remainder of title |
magazines and the gendering of consumer culture, 1880s to 1910s / |
| Statement of responsibility, etc. |
Ellen Gruber Garvey. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Adman in the parlour |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Adman in the parlour : |
| Remainder of title |
Magazines and the gendering of consumer culture, 1880s to 1910s |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
Oxford University Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
1996. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
viii, 230 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
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| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 187-220) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction -- |
| Miscellaneous information |
1. |
| Title |
Readers Read Advertising into Their Lives: The Trade Card Scrapbook -- |
| Miscellaneous information |
2. |
| Title |
Training the Reader's Attention: Advertising Contests -- |
| Miscellaneous information |
3. |
| Title |
"The Commercial Spirit Has Entered In": Speech, Fiction, and Advertising -- |
| Miscellaneous information |
4. |
| Title |
Reframing the Bicycle: Magazines and Scorching Women -- |
| Miscellaneous information |
5. |
| Title |
Rewriting Mrs. Consumer: Class, Gender, and Consumption -- |
| Miscellaneous information |
6. |
| Title |
"Men Who Advertise": Ad Readers and Ad Writers -- |
| -- |
Conclusion: Technology and Fiction -- |
| -- |
Notes -- |
| -- |
Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
How did advertising come to seem ordinary and even natural to turn-of-the-century magazine readers? The Adman in the Parlor explores readers' interactions with advertising during a period when not only consumption but advertising itself became established as a pleasure. Garvey's analysis interweaves such diverse texts and artifacts as advertising scrapbooks, chromolithographed trade cards and paper dolls, contest rules, and the advertising trade press. She argues that the readers' own participation in advertising, not top-down dictation by advertisers, made advertising a central part of American culture. As magazines became dependent on advertising rather than sales for their revenues, women's magazines led the way in turning readers into consumers through an interplay of fiction and advertising. General magazines, too, saw little conflict between editorial interests and advertising. Instead, advertising and fiction came to act on one another in complex, unexpected ways. Magazine stories illustrated the multiple desires and social meanings embodied in the purchase of a product. Advertising formed the national vocabulary. At once invisible, familiar, and intrusive, advertising both shaped fiction of the period and was shaped by it. The Adman in the Parlor unearths the lively conversations among writers and advertisers about the new prevalence of advertising for mass-produced, nationally distributed products. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
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| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Short stories |
| General subdivision |
Publishing |
| Geographic subdivision |
United States |
| General subdivision |
History |
| Chronological subdivision |
19th century. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Periodicals |
| General subdivision |
Publishing |
| -- |
Economic aspects |
| Geographic subdivision |
United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Popular literature |
| Geographic subdivision |
United States |
| General subdivision |
History and criticism |
| 9 (RLIN) |
615358 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
American fiction |
| Chronological subdivision |
20th century |
| General subdivision |
History and criticism |
| 9 (RLIN) |
373373 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Short stories, American |
| General subdivision |
History and criticism |
| 9 (RLIN) |
644573 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Literature and society |
| Geographic subdivision |
United States |
| General subdivision |
History |
| Chronological subdivision |
19th century. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising, Magazine |
| Geographic subdivision |
United States |
| General subdivision |
History |
| 9 (RLIN) |
684046 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Books and reading |
| Geographic subdivision |
United States |
| General subdivision |
History |
| Chronological subdivision |
20th century. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Women consumers |
| Geographic subdivision |
United States |
| General subdivision |
Attitudes |
| 9 (RLIN) |
660077 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/enhancements/fy0723/95009467-b.html">http://catdir.loc.gov/catdir/enhancements/fy0723/95009467-b.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10615040 |
| b |
10-06-19 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
23-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
4 |
