MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02631cam a22004814i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20211103180338.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
000104s2000 caua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
00008013 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0787950777 |
| Qualifying information |
acid-free paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780787950774 |
| Qualifying information |
acid-free paper |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10612464 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 00008013 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)43227275 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD69.B7 |
| Item number |
D38 2000 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Davis, Scott M., |
| Dates associated with a name |
1964- |
| Relator term |
author. |
| 9 (RLIN) |
392176 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Brand asset management : |
| Remainder of title |
driving profitable growth through your brands / |
| Statement of responsibility, etc. |
Scott M. Davis. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
First edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
San Francisco : |
| Name of producer, publisher, distributor, manufacturer |
Jossey-Bass, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2000] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2000 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvi, 265 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
The Jossey-Bass business & management series. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Introduction: Overview of Brand Asset Management -- |
| -- |
Phase One: Developing a Brand Vision -- |
| Miscellaneous information |
1. |
| Title |
Step One: Elements of a Brand Vision -- |
| -- |
Phase Two: Determining Your Brand -- |
| -- |
Picture -- |
| Miscellaneous information |
2. |
| Title |
Step Two: Determining Your Brand's Image -- |
| Miscellaneous information |
3. |
| Title |
Step Three: Creating Your Brand's Contract -- |
| Miscellaneous information |
4. |
| Title |
Step Four: Crafting a Brand-Based Customer Model -- |
| -- |
Phase Three: Developing a Brand Asset Management Strategy -- |
| Miscellaneous information |
5. |
| Title |
Step Five: Positioning Your Brand for Success -- |
| Miscellaneous information |
6. |
| Title |
Step Six: Extending Your Brand -- |
| Miscellaneous information |
7. |
| Title |
Step Seven: Communicating Your Brand's Positioning -- |
| Miscellaneous information |
8. |
| Title |
Step Eight: Leveraging Your Brand to Maximize Channel Influence -- |
| Miscellaneous information |
9. |
| Title |
Step Nine: Pricing Your Brand at a Premium -- |
| -- |
Phase Four: Supporting a Brand Asset Management Culture -- |
| Miscellaneous information |
10. |
| Title |
Step Ten: Measuring Your Return on Brand Investment (ROBI) -- |
| Miscellaneous information |
11. |
| Title |
Step Eleven: Establishing a Brand-Based Culture. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 9 (RLIN) |
314783 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management. |
| 9 (RLIN) |
322791 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| Geographic subdivision |
United States |
| 9 (RLIN) |
372789 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| Geographic subdivision |
United States |
| 9 (RLIN) |
615173 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Jossey-Bass business & management series |
| 9 (RLIN) |
291566 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
.b10612464 |
| b |
11-07-17 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
cau |
| -- |
0 |
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| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
