MARC details
| 000 -LEADER |
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| fixed length control field |
03527cam a2200421 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221115153658.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
010723s20012000enk b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0749435933 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780749435936 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b10563854 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)46650286 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
UKM |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UKM |
| Modifying agency |
OCLCQ |
| -- |
DGU |
| -- |
COD |
| -- |
BAKER |
| -- |
NLGGC |
| -- |
YDXCP |
| -- |
TXJ |
| -- |
DEBBG |
| -- |
SHS |
| -- |
NRAMU |
| -- |
ATU |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| Language code of original |
fre |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HD69.B7 |
| Item number |
K36813 2001 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.827 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kapferer, Jean-Noël, |
| Relator term |
author. |
| 9 (RLIN) |
1185827 |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
Re-marques. |
| Language of a work |
English |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
(Re)inventing the brand : |
| Remainder of title |
can top brands survive the new market realities / |
| Statement of responsibility, etc. |
Jean-Noël Kapferer. |
| 246 3# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Reinventing the brand |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
Milford, Ct. : |
| Name of producer, publisher, distributor, manufacturer |
Kogan Page, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 234 pages ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Originally published in French: Paris : Editions d'organisation, 2000. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 225-226) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Preface: The new realities of branding -- |
| Miscellaneous information |
Pt. 1. |
| Title |
A new contract for the brands of the future. |
| Miscellaneous information |
1. |
| Title |
Convergence of brand cultures. |
| Miscellaneous information |
2. |
| Title |
Unveiling the company behind the brand. |
| Miscellaneous information |
3. |
| Title |
From risk to desire: what functions for what brands? |
| Miscellaneous information |
4. |
| Title |
The product and the brand, revisited. |
| Miscellaneous information |
5. |
| Title |
To brand or not to brand? |
| Miscellaneous information |
6. |
| Title |
The end of local brands? |
| Miscellaneous information |
7. |
| Title |
The age of efficiency. |
| Miscellaneous information |
8. |
| Title |
What fast-moving means for consumer goods. |
| Miscellaneous information |
9. |
| Title |
The Internet challenges -- |
| Miscellaneous information |
Pt. 2. |
| Title |
Brand practices in question. |
| Miscellaneous information |
10. |
| Title |
The tendency towards decapitalization. |
| Miscellaneous information |
11. |
| Title |
So where is your brand strong? |
| Miscellaneous information |
12. |
| Title |
Unveil all your values! |
| Miscellaneous information |
13. |
| Title |
Aim for the critical size. |
| Miscellaneous information |
14. |
| Title |
Brand image does not equal brand usage. |
| Miscellaneous information |
15. |
| Title |
Rebuilding the lost relationship. |
| Miscellaneous information |
16. |
| Title |
Energize the value chain of your brand. |
| Miscellaneous information |
17. |
| Title |
A new perspective on the brand portfolio. |
| Miscellaneous information |
18. |
| Title |
The realities of brand extension. |
| Miscellaneous information |
19. |
| Title |
Brands and the time challenge -- |
| Miscellaneous information |
Pt. 3. |
| Title |
The actuality of brands. |
| Miscellaneous information |
20. |
| Title |
Orangina: good value at one billion dollars? |
| Miscellaneous information |
21. |
| Title |
The future of Virgin Pulp. |
| Miscellaneous information |
22. |
| Title |
Coca-Cola or Micro-Soft Drink? |
| Miscellaneous information |
23. |
| Title |
The distributor at the heart of the organization? |
| Miscellaneous information |
24. |
| Title |
The impact of the euro: 'squashed' prices. |
| Miscellaneous information |
25. |
| Title |
Restoring consumer confidence. |
| Miscellaneous information |
26. |
| Title |
The Stock Exchange online: from company to brand. |
| Miscellaneous information |
27. |
| Title |
Luxury brands on the Internet. |
| Miscellaneous information |
28. |
| Title |
From Disneyland to Amazon.com: the harsh laws of economics! |
| Miscellaneous information |
29. |
| Title |
Is there room on the Internet for a 'brilliant challenger'? |
| Miscellaneous information |
30. |
| Title |
The rise of licensing: when brands come before products. |
| Miscellaneous information |
31. |
| Title |
The radicalization of design. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"Jean-Noel Kapferer examines the major issues and influences that are affecting the future of brand management and shows us what is already at work in advanced companies worldwide." "This title comprises over 30 essays, all addressing key issues that will stimulate and challenge the reader. Reinventing the Brand questions the basics of current brand thinking and explores the possible future for brands and brand management."--BOOK JACKET. |
| 546 ## - LANGUAGE NOTE |
|---|
| Language note |
Translated from the French. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management. |
| 9 (RLIN) |
322791 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products. |
| 9 (RLIN) |
314783 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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.b10563854 |
| b |
11-05-18 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
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658.827 KAP |
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1 |
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A284259B |
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cmain |
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$69.36 |
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28-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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b |
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c |
| Operator's initials, OID (RLIN) |
11-05-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
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0 |
