MARC details
| 000 -LEADER |
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| fixed length control field |
03310cam a22002778a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101185840.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
010129s2001 enk 000 0 eng |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
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| National bibliography number |
GBA1-Z1087 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0761969454 (pbk.) : |
| Terms of availability |
£18.99 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761969446 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)47623767 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
BNB |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mariampolski, Hy. |
| 9 (RLIN) |
1038669 |
| 245 10 - TITLE STATEMENT |
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| Title |
Qualitative market research : |
| Remainder of title |
a comprehensive guide / |
| Statement of responsibility, etc. |
Hy Mariampolski. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
200105. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
SAGE, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
256p. |
| 505 00 - FORMATTED CONTENTS NOTE |
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| Title |
List of Tables -- |
| -- |
Introduction -- |
| -- |
Acknowledgements -- |
| Miscellaneous information |
Sect. 1. |
| Title |
Understanding Qualitative Research -- |
| Miscellaneous information |
1.1. |
| Title |
What Is Qualitative Research -- |
| Miscellaneous information |
1.2. |
| Title |
Philosophical Foundations -- |
| Miscellaneous information |
1.3. |
| Title |
Qualitative vs. Quantitative -- |
| Miscellaneous information |
1.4. |
| Title |
Organizing Qualitative Research -- |
| Miscellaneous information |
1.5. |
| Title |
Qualitative Research Applications -- |
| Miscellaneous information |
1.6. |
| Title |
Varieties of Qualitative Research -- |
| Miscellaneous information |
1.7. |
| Title |
Benefits of Qualitative Research -- |
| Miscellaneous information |
1.8. |
| Title |
Reducing Bias and Error -- |
| Miscellaneous information |
1.9. |
| Title |
Inappropriate Uses -- |
| Miscellaneous information |
Sect. 2. |
| Title |
Managing Qualitative Research -- |
| Miscellaneous information |
2.1. |
| Title |
Understanding Internal Client Needs -- |
| Miscellaneous information |
2.2. |
| Title |
Developing a Useful Project Brief -- |
| Miscellaneous information |
2.3. |
| Title |
Determining Clear Project Objectives -- |
| Miscellaneous information |
2.4. |
| Title |
Project Planning -- |
| Miscellaneous information |
2.5. |
| Title |
Project Budgeting -- |
| Miscellaneous information |
2.6. |
| Title |
Global Fieldwork -- |
| Miscellaneous information |
2.7. |
| Title |
Locating, Comparing and Selecting Research Firms and Moderators -- |
| Miscellaneous information |
2.8. |
| Title |
Locating and Selecting Field Facilities -- |
| Miscellaneous information |
2.9. |
| Title |
Conducting Research in Homes and Offices -- |
| Miscellaneous information |
2.10. |
| Title |
Other Resources -- |
| Miscellaneous information |
2.11. |
| Title |
Recruitment Issues and Concerns -- |
| Miscellaneous information |
2.12. |
| Title |
Creating an Effective and Foolproof Screener -- |
| Miscellaneous information |
2.13. |
| Title |
Quality Management of Screening -- |
| Miscellaneous information |
Sect. 3. |
| Title |
Group Moderation and Interviewing Techniques -- |
| Miscellaneous information |
3.1. |
| Title |
Preparing for an Interview -- |
| Miscellaneous information |
3.2. |
| Title |
The Qualitative Researcher's Frame of Mind -- |
| Miscellaneous information |
3.3. |
| Title |
What Are we Looking for -- |
| Miscellaneous information |
3.4. |
| Title |
Thinking Creatively -- |
| Miscellaneous information |
3.5. |
| Title |
Creating and Using Discussion and Observation Guides -- |
| Miscellaneous information |
3.6. |
| Title |
Guidelines for Observing Research Sessions -- |
| Miscellaneous information |
3.7. |
| Title |
The Stages of a Research Interview -- |
| Miscellaneous information |
3.8. |
| Title |
Playing the Moderator Role -- |
| Miscellaneous information |
3.9. |
| Title |
Understanding Respondent Motivations -- |
| Miscellaneous information |
3.10. |
| Title |
Using Group Dynamics Effectively -- |
| Miscellaneous information |
3.11. |
| Title |
Asking Questions Fairly -- |
| Miscellaneous information |
3.12. |
| Title |
Probing -- |
| Miscellaneous information |
3.13. |
| Title |
Interpreting Body Language -- |
| Miscellaneous information |
3.14. |
| Title |
Exercises in the Focus Group -- |
| Miscellaneous information |
3.15. |
| Title |
Projective and Elicitation Techniques -- |
| Miscellaneous information |
3.16. |
| Title |
Problem Participants and How to Manage them -- |
| Miscellaneous information |
3.17. |
| Title |
Keeping the Discussion Focused -- |
| Miscellaneous information |
3.18. |
| Title |
Managing Interview Contingencies -- |
| Miscellaneous information |
3.19. |
| Title |
Closing the Interview Effectively -- |
| Miscellaneous information |
3.20. |
| Title |
Maximizing the Usefulness of Creative Brainstorming Sessions -- |
| Miscellaneous information |
3.21. |
| Title |
Maximizing the Effectiveness of Observational Research -- |
| Miscellaneous information |
3.22. |
| Title |
Maximizing the Effectiveness of Research with Special Populations -- |
| Miscellaneous information |
Sect. 4. |
| Title |
Qualitative Analysis, Reporting and Internal Communication -- |
| Miscellaneous information |
4.1. |
| Title |
Collecting Data -- |
| Miscellaneous information |
4.2. |
| Title |
Reporting -- |
| Miscellaneous information |
4.3. |
| Title |
Developing Persuasive Presentations -- |
| Miscellaneous information |
4.4. |
| Title |
Closing the Engagement -- |
| Miscellaneous information |
4.5. |
| Title |
Advancing the Research Function -- |
| -- |
Appendix -- |
| -- |
Endnotes -- |
| -- |
References -- |
| -- |
Index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Qualitative research. |
| 9 (RLIN) |
329056 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research. |
| 9 (RLIN) |
338698 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10559619 |
| b |
03-10-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| a |
658.83 MAR |
| g |
1 |
| i |
A295358B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$232.39 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
26 |
| v |
0 |
| w |
0 |
| x |
0 |
| y |
.i11290535 |
| z |
28-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
0 |
