MARC details
| 000 -LEADER |
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| fixed length control field |
04039cam a2200433 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101185828.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
001204s2001 nyua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
2001274378 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0071364153 |
| Qualifying information |
acid-free paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780071364157 |
| Qualifying information |
acid-free paper |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(OCoLC)46282855 |
| 040 ## - CATALOGING SOURCE |
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| Original cataloging agency |
ORX |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
ORX |
| Modifying agency |
DLC |
| -- |
UKM |
| -- |
BAKER |
| -- |
NLGGC |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
CAAIC |
| -- |
OCLCG |
| -- |
OCLCQ |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.15 |
| Item number |
.M334 2001 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mark, Margaret, |
| Relator term |
author. |
| 9 (RLIN) |
1038640 |
| 245 14 - TITLE STATEMENT |
|---|
| Title |
The hero and the outlaw : |
| Remainder of title |
building extraordinary brands through the power of archetypes / |
| Statement of responsibility, etc. |
Margaret Mark and Carol S. Pearson. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
McGraw-Hill, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2001] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 384 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
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| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Foreword -- |
| -- |
Acknowledgments -- |
| Miscellaneous information |
Part I. |
| Title |
Primal Assets: A System for the Management of Meaning -- |
| Miscellaneous information |
Chapter 1. |
| Title |
The First System--Ever--for the Management of Meaning -- |
| Miscellaneous information |
Chapter 2. |
| Title |
Archetypes: The Heartbeat of Enduring Brands -- |
| Miscellaneous information |
Chapter 3. |
| Title |
Postmodern Marketing -- |
| Miscellaneous information |
Part II. |
| Title |
The Yearning for Paradise: Innocent, Explorer, Sage -- |
| Miscellaneous information |
Chapter 4. |
| Title |
The Innocent -- |
| Miscellaneous information |
Chapter 5. |
| Title |
The Explorer -- |
| Miscellaneous information |
Chapter 6. |
| Title |
The Sage -- |
| Miscellaneous information |
Part III. |
| Title |
Leaving a Thumbprint on the World: Hero, Outlaw, Magician -- |
| Miscellaneous information |
Chapter 7. |
| Title |
The Hero -- |
| Miscellaneous information |
Chapter 8. |
| Title |
The Outlaw -- |
| Miscellaneous information |
Chapter 9. |
| Title |
The Magician -- |
| Miscellaneous information |
Part IV. |
| Title |
No Man (or Woman) Is an Island: Regular Guy/Gal, Lover, Jester -- |
| Miscellaneous information |
Chapter 10. |
| Title |
The Regular Guy/Gal -- |
| Miscellaneous information |
Chapter 11. |
| Title |
The Lover -- |
| Miscellaneous information |
Chapter 12. |
| Title |
The Jester -- |
| Miscellaneous information |
Part V. |
| Title |
Providing Structure to the World: Caregiver, Creator, Ruler -- |
| Miscellaneous information |
Chapter 13. |
| Title |
The Caregiver -- |
| Miscellaneous information |
Chapter 14. |
| Title |
The Creator -- |
| Miscellaneous information |
Chapter 15. |
| Title |
The Ruler -- |
| Miscellaneous information |
Part VI. |
| Title |
Finding True North: Positioning an Archetypal Brand -- |
| Miscellaneous information |
Chapter 16. |
| Title |
The Artichoke: Uncovering the Archetypal Meaning of Your Brand -- |
| Miscellaneous information |
Chapter 17. |
| Title |
Telling Your Brand Story -- |
| Miscellaneous information |
Chapter 18. |
| Title |
The Case of the March of Dimes: Lessons in a Lobby -- |
| Miscellaneous information |
Part VII. |
| Title |
Deeper Waters -- |
| Miscellaneous information |
Chapter 19. |
| Title |
May the Force Be with You: Capturing Category Essence -- |
| Miscellaneous information |
Chapter 20. |
| Title |
The Real McCoy: Branding and Organizational Congruence -- |
| Miscellaneous information |
Chapter 21. |
| Title |
Leaving a Legacy: The Ethics of Archetypal Marketing -- |
| -- |
Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"A brand;s meaning'how it resonates in the public heart and mind'is a company;s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to:; ɭplement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand; ȡrness the power of the archetype to align corporate strategy to sustain competitive advantage"--Publisher description. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Product management |
| 9 (RLIN) |
322791 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand name products |
| 9 (RLIN) |
314783 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 9 (RLIN) |
332183 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Personality. |
| 9 (RLIN) |
322104 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Pearson, Carol, |
| Dates associated with a name |
1944- |
| Relator term |
author. |
| 9 (RLIN) |
231324 |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/bios/mh041/2001274378.html">http://catdir.loc.gov/catdir/bios/mh041/2001274378.html</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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| a |
.b10558822 |
| b |
10-06-19 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.827 MAR |
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A255678B |
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(2)b |
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(2)c |
| Operator's initials, OID (RLIN) |
20-03-18 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
4 |
