MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04020cam a2200421 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221110065108.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
980105s1997 maua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
96010225 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0875847374 |
| Qualifying information |
alk. paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780875847375 |
| Qualifying information |
alk. paper |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10415518 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)34283029 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
BAKER |
| -- |
NLGGC |
| -- |
BTCTA |
| -- |
YDXCP |
| -- |
EYM |
| -- |
CDX |
| -- |
HALAN |
| -- |
ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
PN1590.M27 |
| Item number |
K68 1997 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
791.0688 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| Relator term |
author. |
| 9 (RLIN) |
306399 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Standing room only : |
| Remainder of title |
strategies for marketing the performing arts / |
| Statement of responsibility, etc. |
Philip Kotler, Joanne Scheff. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Boston, Mass. : |
| Name of producer, publisher, distributor, manufacturer |
Harvard Business School Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[1997] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1997 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 560 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
"Published in association with Americans for the Arts.". |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Preface -- |
| Miscellaneous information |
1. |
| Title |
The Performing Arts: A Growing Crisis? -- |
| Miscellaneous information |
2. |
| Title |
The Marketing Mind-Set -- |
| Miscellaneous information |
3. |
| Title |
A Promising Answer: Strategic Market Planning -- |
| Miscellaneous information |
4. |
| Title |
Understanding the Performing Arts Audience -- |
| Miscellaneous information |
5. |
| Title |
Identifying Market Segments, Selecting Target Markets, and Positioning the Offer -- |
| Miscellaneous information |
6. |
| Title |
Determining Market Size and Desires: Market Research -- |
| Miscellaneous information |
7. |
| Title |
Identifying the Competition and Potential Collaborators -- |
| Miscellaneous information |
8. |
| Title |
Defining and Positioning the Product Offering -- |
| Miscellaneous information |
9. |
| Title |
Pricing the Performances for Cost and Value -- |
| Miscellaneous information |
10. |
| Title |
Managing Location, Capacity, and Ticket Distribution Systems -- |
| Miscellaneous information |
11. |
| Title |
Building Audience Frequency and Loyalty -- |
| Miscellaneous information |
12. |
| Title |
Formulating the Communication Strategy -- |
| Miscellaneous information |
13. |
| Title |
Developing Effective Advertising and Sales Promotion -- |
| Miscellaneous information |
14. |
| Title |
Employing Direct Marketing and Database Marketing -- |
| Miscellaneous information |
15. |
| Title |
Improving Image and Visibility through Public Relations -- |
| Miscellaneous information |
16. |
| Title |
Designing and Managing a Market-Effective Organization and Its Volunteer Programs -- |
| Miscellaneous information |
17. |
| Title |
Marketing Plans, Budgets, Implementation, and Control -- |
| Miscellaneous information |
18. |
| Title |
Attracting Funds and Other Resources -- |
| Miscellaneous information |
19. |
| Title |
Audiences for Now - Audiences for the Future -- |
| -- |
Name Index -- |
| -- |
Organization Index -- |
| -- |
Subject Index -- |
| -- |
About the Authors. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
A complete and up-to-date sourcebook of marketing strategies and techniques for music, dance, opera, and theater organizations, Standing Room Only is an indispensable tool for performing arts managers, marketers, board members, fund-raisers, educators, donors, corporate sponsors, and consultants. Written by one of the world's leading marketing authorities and a well-known educator and consultant to the arts management community, the book will significantly help. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
performing arts organizations define their goals and improve their practices and impact - while ensuring that they remain true to their artistic and public missions. From cultivating an organizationwide marketing mind-set, doing market research, and understanding your target market to delivering an effective message, designing attractive offerings, managing volunteers, and sustaining viability through fund-raising, the book covers everything you need to know to put a. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
strategic marketing program in place and run it for the future. Standing Room Only offers dozens of examples of innovative and effective marketing strategies from performing arts organizations all over the world - strategies that will ensure that the performing arts will prosper in today's rapidly changing social, economic, and demographic climate. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Performing arts |
| General subdivision |
Marketing |
| 9 (RLIN) |
712894 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Scheff, Joanne, |
| Relator term |
author. |
| 9 (RLIN) |
1031430 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10415518 |
| b |
28-09-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
791.0688 KOT |
| g |
1 |
| i |
A145381B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$8,601.00 |
| q |
- |
| r |
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0 |
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13 |
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0 |
| w |
0 |
| x |
1 |
| y |
.i10929137 |
| z |
28-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
mau |
| -- |
0 |
