MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02009cam a2200349 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211129181124.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
010106s2001 enka b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761963669 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780761963660 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761963650 |
| Qualifying information |
cased |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780761963653 |
| Qualifying information |
cased |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)45736463 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
BNB |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Carson, David, |
| Dates associated with a name |
1947- |
| Relator term |
author. |
| 9 (RLIN) |
396732 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Qualitative marketing research / |
| Statement of responsibility, etc. |
David Carson ; [el al.]. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
SAGE, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2001. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 239 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Pt. 1. |
| Title |
Social Science Research and Marketing -- |
| -- |
Philosophy of Research -- |
| -- |
Scope of Research in Marketing -- |
| -- |
Design of a Research Problem -- |
| -- |
Academic, Business and Practitioner Research -- |
| Miscellaneous information |
Pt. 2. |
| Title |
Qualitative Research Methodologies -- |
| -- |
Justification of a Qualitative Research Methodology -- |
| -- |
In-depth Interviewing -- |
| -- |
Case-Based Research -- |
| -- |
Focus Group Interviewing -- |
| -- |
Observation Studies -- |
| -- |
Ethnography and Grounded Theory -- |
| -- |
Action Research and Action Learning -- |
| Miscellaneous information |
Pt. 3. |
| Title |
Applications and Outcomes of Qualitative Research -- |
| -- |
Organizing, Processing and Visualizing Data -- |
| -- |
Writing Qualitative Research Reports -- |
| -- |
Integrative Multiple Mixes of Methodologies -- |
| -- |
Qualitative Research: Future Evolution. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Qualitative research. |
| 9 (RLIN) |
329056 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| 9 (RLIN) |
338698 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
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.b1034150x |
| b |
03-10-17 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Book |
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| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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(2)b |
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(2)c |
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(2)n |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
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0 |
