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20221101193536.0 |
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| fixed length control field |
001107s2001 caua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| LC control number |
00012352 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0761922709 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780761922704 |
| Qualifying information |
pbk. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0761922695 |
| Qualifying information |
hc |
| -- |
alk. paper |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780761922698 |
| Qualifying information |
hc |
| -- |
alk. paper |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b10341018 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(DLC) 00012352 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)45314767 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2. |
| Item number |
S29 2001 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sayre, Shay, |
| Relator term |
author. |
| 9 (RLIN) |
1027398 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Qualitative methods for marketplace research / |
| Statement of responsibility, etc. |
Shay Sayre. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Thousand Oaks, Calif. : |
| Name of producer, publisher, distributor, manufacturer |
Sage, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2001] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2001 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 255 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 241-247) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Foreword -- |
| Miscellaneous information |
Pt. I. |
| Title |
Approaching Qualitative Methods -- |
| Miscellaneous information |
1. |
| Title |
Why Qualitative Research? -- |
| Miscellaneous information |
2. |
| Title |
Five Models of Qualitative Research -- |
| Miscellaneous information |
3. |
| Title |
Applications of Qualitative Methods for Marketing -- |
| Miscellaneous information |
Pt. II. |
| Title |
Getting Ready to Research -- |
| Miscellaneous information |
4. |
| Title |
Issues and Concerns -- |
| Miscellaneous information |
5. |
| Title |
Designing a Study and Writing a Proposal -- |
| Miscellaneous information |
Pt. III. |
| Title |
Choosing a Research Model -- |
| Miscellaneous information |
6. |
| Title |
History, Living Biography, and Self-Narrative -- |
| Miscellaneous information |
7. |
| Title |
Using the Case Method -- |
| Miscellaneous information |
8. |
| Title |
Phenomenology and Grounded Theory -- |
| Miscellaneous information |
9. |
| Title |
Using an Ethnographic Approach -- |
| Miscellaneous information |
Pt. IV. |
| Title |
Data Collection: Techniques and Tools -- |
| Miscellaneous information |
10. |
| Title |
Observation and Fieldwork -- |
| Miscellaneous information |
11. |
| Title |
Ways of Knowing: Field Interviews -- |
| Miscellaneous information |
12. |
| Title |
Ways of Knowing: Structured Interviews -- |
| Miscellaneous information |
13. |
| Title |
Projective Techniques -- |
| Miscellaneous information |
Pt. V. |
| Title |
Text Analysis and Reporting -- |
| Miscellaneous information |
14. |
| Title |
Analyzing Visual and Material Text -- |
| Miscellaneous information |
15. |
| Title |
Analyzing Verbal Data -- |
| Miscellaneous information |
16. |
| Title |
Writing Field Stories and Narrative Reports -- |
| Miscellaneous information |
Resource A. |
| Title |
Protocol for a Structured Interview -- |
| Miscellaneous information |
Resource B. |
| Title |
Protocol for Focus Group Discussion -- |
| Miscellaneous information |
Resource C. |
| Title |
Additional Text Recommendations by Chapter -- |
| -- |
References -- |
| -- |
Index -- |
| -- |
About the Author. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing research |
| General subdivision |
Methodology |
| 9 (RLIN) |
372177 |
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12-01-17 |
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27-10-15 |
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Book |
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(2)b |
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(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
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eng |
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cau |
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