Creative advertising : (Record no. 1116995)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01312cam a2200349 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211129180928.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 910509s1991 njua b 001 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] | |
| Local cataloguing issues note | BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131899112 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780131899117 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)20826464 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Modifying agency | ATU |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .M62 1991 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 20 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moriarty, Sandra E. |
| Fuller form of name | (Sandra Ernst) |
| Relator term | author. |
| 9 (RLIN) | 502849 |
| 245 10 - TITLE STATEMENT | |
| Title | Creative advertising : |
| Remainder of title | theory and practice / |
| Statement of responsibility, etc. | Sandra E. Moriarty. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Englewood Cliffs, N.J. : |
| Name of producer, publisher, distributor, manufacturer | Prentice-Hall, |
| Date of production, publication, distribution, manufacture, or copyright notice | [1991] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | ©1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | viii, 438 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 588 ## - SOURCE OF DESCRIPTION NOTE | |
| Source of description note | Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 313421 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) | |
| a | .b10317624 |
| b | 03-10-17 |
| c | 27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 659.1 MOR |
| g | 1 |
| i | A057141B |
| j | 0 |
| l | cmain |
| o | - |
| p | $60.41 |
| q | - |
| r | - |
| s | - |
| t | 0 |
| u | 0 |
| v | 0 |
| w | 0 |
| x | 0 |
| y | .i10718242 |
| z | 28-10-15 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 659.1 MOR |
| g | 1 |
| i | A298046B |
| j | 0 |
| l | cmain |
| o | - |
| p | $68.24 |
| q | - |
| r | - |
| s | - |
| t | 0 |
| u | 31 |
| v | 3 |
| w | 0 |
| x | 2 |
| y | .i12150824 |
| z | 29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) | |
| -- | (2)b |
| -- | (2)c |
| Operator's initials, OID (RLIN) | 06-04-16 |
| Cataloger's initials, CIN (RLIN) | m |
| First date, FD (RLIN) | a |
| -- | eng |
| -- | nju |
| -- | 0 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| City Campus | City Campus | City Campus Main Collection | 29/10/2015 | 68.24 | i12150824 | 31 | 3 | 659.1 MOR | A298046B | 26/02/2019 | 05/12/2018 | 1 | 68.24 | 31/10/2021 | Book |