MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02234cam a2200445 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211105131400.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
971217s1997 enka b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
98118533 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0826457401 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780826457400 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0304701432 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780304701438 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10257378 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)37980076 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
TOC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
TOC |
| Modifying agency |
TOC |
| -- |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
e-uk--- |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5823. |
| Item number |
H583 1997 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.111 |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
How to plan advertising / |
| Statement of responsibility, etc. |
edited by Alan Cooper. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London : |
| Name of producer, publisher, distributor, manufacturer |
Cassell/Continuum in association with the Account Planning Group, |
| Date of production, publication, distribution, manufacture, or copyright notice |
1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xvii, 201 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of: How to plan advertising / edited by Don Cowley. 1987. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. The planning context / M. T. Rainey -- 2. The role for advertising / Simon Clemmow -- 3. Developing advertising strategy / Leslie Butterfield -- 4. Creative briefs and briefings / Charlie Robertson -- 5. The requirements for creativity: a creative director's perspective / Jaspar Shelbourne and Merry Baskin -- 6. Creative development research / Jackie Boulter -- 7. Campaign evaluation / Paul Feldwick -- 8. Account planning and media planning / Dan O'Donoghue -- 9. International account planning / Rita Clifton -- 10. Planning inputs into the client's business / Paul Edwards -- 11. Planning in other communications industries / Michael Harvey. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Planning |
| 9 (RLIN) |
772483 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| Geographic subdivision |
Great Britain |
| General subdivision |
Planning |
| 9 (RLIN) |
748435 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cooper, Alan, |
| Dates associated with a name |
1955- |
| Relator term |
editor. |
| 9 (RLIN) |
397083 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Account Planning Group |
| 9 (RLIN) |
472640 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10257378 |
| b |
13-10-20 |
| c |
27-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
enk |
| -- |
0 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
659.111 HOW |
| g |
1 |
| i |
A192255B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$58.65 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
44 |
| v |
0 |
| w |
1 |
| x |
0 |
| y |
.i10608606 |
| z |
28-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
