MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02928cam a22004094i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221101185153.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
990322s1999 nyua 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
99026211 |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
|---|
| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0814405010 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780814405017 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(ATU)b10154176 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(DLC) 99026211 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)41049727 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Modifying agency |
ATU |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF6161.B4 |
| Item number |
C94 1999 |
| 082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8343 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Czerniawski, Richard D., |
| Relator term |
author. |
| 9 (RLIN) |
1038809 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Creating brand loyalty : |
| Remainder of title |
the management of power positioning and really great advertising / |
| Statement of responsibility, etc. |
Richard D. Czerniawski, Michael W. Maloney. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
New York : |
| Name of producer, publisher, distributor, manufacturer |
AMACOM, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[1999] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©1999 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxi, 298 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Title |
Acknowledgments -- |
| -- |
Foreword - The Client's View -- |
| -- |
Foreword - The Creative Director's View -- |
| -- |
Introduction -- |
| -- |
Pre-Production -- |
| Miscellaneous information |
1. |
| Title |
"What Think?" About Advertising -- |
| -- |
Building a Brand Through Power Positioning -- |
| Miscellaneous information |
2. |
| Title |
Positioning - The Foundation for the Brand -- |
| Miscellaneous information |
3. |
| Title |
Prospecting for Pay Dirt - Customer Needs and Knowing When to "Lead with Need" -- |
| Miscellaneous information |
4. |
| Title |
Sighting the Right Bull's-Eye Target Customer -- |
| Miscellaneous information |
5. |
| Title |
Setting the Competitive Framework for a Competitive Edge -- |
| Miscellaneous information |
6. |
| Title |
Building Better Benefits for a Compelling Payoff -- |
| Miscellaneous information |
7. |
| Title |
Engineering Benefit - Credibility with the Reason-Why -- |
| Miscellaneous information |
8. |
| Title |
Developing a Winning Personality Through Brand Character -- |
| Miscellaneous information |
9. |
| Title |
Bullet-Proofing Your Positioning -- |
| Miscellaneous information |
10. |
| Title |
Getting the Big Picture with the Positioning Matrix -- |
| Miscellaneous information |
11. |
| Title |
Going Beyond Words to Establish Power Positioning -- |
| -- |
Managing Really Great Advertising -- |
| Miscellaneous information |
12. |
| Title |
Defining What Makes Advertising Really Great -- |
| Miscellaneous information |
13. |
| Title |
The Surefooted Way to Setting Ad Direction -- |
| Miscellaneous information |
14. |
| Title |
Creating Campaign Ideas for More Compelling Communications -- |
| Miscellaneous information |
15. |
| Title |
Executing TV and Print Campaign Ideas: All You Need to Know -- |
| -- |
Processes That Work -- |
| Miscellaneous information |
16. |
| Title |
Moving ASAP from Strategy to Successful Advertising -- |
| Miscellaneous information |
17. |
| Title |
Client-Agency Relationship: Practices for Making Beautiful Music Together -- |
| Miscellaneous information |
18. |
| Title |
Mastering the Language of Storyboards and Coaching Creative Presentations -- |
| -- |
Post-Production -- |
| Miscellaneous information |
19. |
| Title |
"What Think?" Again -- |
| -- |
App. A: Glossary of Key Terms -- |
| Miscellaneous information |
App. B. |
| Title |
Forms, Tools, Templates -- |
| -- |
Index -- |
| -- |
About the Authors. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Brand name products |
| 9 (RLIN) |
313425 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Brand loyalty |
| 9 (RLIN) |
328841 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maloney, Michael W., |
| Relator term |
author. |
| 9 (RLIN) |
1038811 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10154176 |
| b |
26-11-20 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.8343 CZE |
| g |
1 |
| i |
A196152B |
| j |
0 |
| l |
cmain |
| o |
- |
| p |
$53.10 |
| q |
- |
| r |
- |
| s |
- |
| t |
0 |
| u |
28 |
| v |
1 |
| w |
0 |
| x |
2 |
| y |
.i10390509 |
| z |
28-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| -- |
(2)b |
| -- |
(2)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
nyu |
| -- |
0 |
