MARC details
| 000 -LEADER |
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| fixed length control field |
04230cam a2200469 i 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20221101184601.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
020614s2002 dk b b 000 0 eng d |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
MARC Score : 11050(23800) : OK |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
Direct Search Result |
| 011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
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| Local cataloguing issues note |
BIB MATCHES WORLDCAT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
8763000946 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9788763000949 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(ATU)b10131152 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)49997953 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
VYF |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
VYF |
| Modifying agency |
OHX |
| -- |
UKM |
| -- |
OCLCQ |
| -- |
BAKER |
| -- |
NLGGC |
| -- |
YDXCP |
| -- |
IAK |
| -- |
DEBBG |
| -- |
ZWZ |
| -- |
OCL |
| -- |
BDX |
| -- |
OCLCF |
| -- |
ATU |
| 043 ## - GEOGRAPHIC AREA CODE |
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| Geographic area code |
a------ |
| -- |
aa----- |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF1416 |
| Item number |
.G437 2002 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.848095 |
| Edition number |
21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gesteland, Richard R., |
| Relator term |
author. |
| 9 (RLIN) |
1037282 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing across cultures in Asia / |
| Statement of responsibility, etc. |
Richard R. Gesteland & Georg F. Seyk. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Copenhagen ; |
| -- |
Herndon, VA : |
| Name of producer, publisher, distributor, manufacturer |
Copenhagen Business School Press, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2002] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2002 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 172 pages : |
| Other physical details |
maps ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
pt. 1: Marketing in Asia. Sizing up the market ; Business behavior in Asia ; Laying the groundwork ; Exploring a network ; Getting it in writing ; Putting it all together ; What about Bill? -- pt. 2: Negotiating in Asia. East Asia ; Southeast Asia ; South Asia -- -- |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Pt. 1. |
| Title |
Marketing in Asia. |
| Miscellaneous information |
1. |
| Title |
Sizing up the Market. |
| -- |
The Case of Bill Stafford. |
| -- |
Globalization and Asia. |
| -- |
Asia: The Geography. |
| -- |
Strategic Planning. |
| -- |
Marketing in Asia: Dealing With the Uncontrollable. |
| -- |
The Greatest Marketing Variable: People. |
| Miscellaneous information |
2. |
| Title |
Business Behavior in Asia. |
| -- |
Three Keys to Understanding Asian Business Behavior. |
| -- |
Relationships. |
| -- |
Making Initial Contact. |
| -- |
What About Telemarketing? |
| -- |
Getting down to Business. |
| -- |
Direct vs. Indirect Language. |
| -- |
'Inscrutable Oriental'? |
| -- |
'Face'. |
| -- |
The Meaning of 'Sincerity'. |
| -- |
Asian Hierarchies: Status, Power, and Respect. |
| -- |
Playing the Name Game: The First May Be Last. |
| -- |
Showing Respect to the Customer. |
| -- |
Time Behavior in Asia. |
| -- |
Where the Clock Slows Down. |
| Miscellaneous information |
3. |
| Title |
Laying the Groundwork. |
| -- |
Preparation and Research. |
| -- |
Product Decisions: The Fundamentals for Market Development. |
| -- |
Pricing Decisions. |
| Miscellaneous information |
4. |
| Title |
Exploring a Network. |
| -- |
Market Entry: Basic Considerations. |
| -- |
Domestic Export Channels. |
| -- |
Direct Sales to Foreign Buyers: The E-Business Option. |
| -- |
Licensing and Franchising: Pros and Cons. |
| -- |
Joint Ventures: Pros and Cons. |
| -- |
Subsidiaries: When to Go It Alone. |
| -- |
Strategic Alliances. |
| -- |
Selection Tactics: Key Points For Positioning. |
| Miscellaneous information |
5. |
| Title |
Getting It in Writing. |
| -- |
Legal Issues: What to Look For. |
| -- |
The Bribery Issue. |
| -- |
Culture and Corruption. |
| -- |
When You Need a Lawyer. |
| -- |
The Distribution Agreement: Your Cornerstone Contact. |
| -- |
Contract Negotiations: Dealing with the Asian Perspective. |
| Miscellaneous information |
6. |
| Title |
Putting It All Together. |
| -- |
Structuring Your Operations. |
| -- |
Managing Your Operations. |
| -- |
Role of the International Manager. |
| Miscellaneous information |
7. |
| Title |
What about Bill? -- |
| Miscellaneous information |
Pt. 2. |
| Title |
Negotiating in Asia. |
| Miscellaneous information |
8. |
| Title |
East Asia. |
| -- |
Japanese Negotiating Behavior. |
| -- |
Korean Negotiating Behavior. |
| -- |
Chinese Negotiating Behavior. |
| Miscellaneous information |
9. |
| Title |
Southeast Asia. |
| -- |
Filipino Negotiating Behavior. |
| -- |
Indonesian Negotiating Behavior. |
| -- |
Malaysian Negotiating Behavior. |
| -- |
Singaporean Negotiating Behavior. |
| -- |
Thai Negotiating Behavior. |
| -- |
Vietnamese Negotiating Behavior. |
| -- |
Myanmar Business Negotiating Behavior. |
| Miscellaneous information |
10. |
| Title |
South Asia. |
| -- |
Bangladeshi Negotiating Behavior. |
| -- |
Indian Negotiating Behavior. |
| 588 ## - SOURCE OF DESCRIPTION NOTE |
|---|
| Source of description note |
Machine converted from AACR2 source record. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Business etiquette |
| Geographic subdivision |
Asia |
| 9 (RLIN) |
581804 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| Form subdivision |
Cross-cultural studies |
| 9 (RLIN) |
581807 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Export marketing |
| Form subdivision |
Cross-cultural studies |
| 9 (RLIN) |
581810 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Intercultural communication. |
| 9 (RLIN) |
319450 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Negotiation in business |
| Form subdivision |
Cross-cultural studies |
| 9 (RLIN) |
689315 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Seyk, Georg F., |
| Relator term |
author. |
| 9 (RLIN) |
1037284 |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Relationship information |
Online version: |
| Main entry heading |
Gesteland, Richard R. |
| Title |
Marketing across cultures in Asia. |
| Place, publisher, and date of publication |
Copenhagen ; Herndon, VA : Copenhagen Business School Press, ©2002 |
| Record control number |
(OCoLC)646887415 |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b10131152 |
| b |
06-09-21 |
| c |
27-10-15 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Book |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| a |
658.848095 GES |
| g |
1 |
| i |
A402303B |
| j |
0 |
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cmain |
| o |
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$47.55 |
| q |
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0 |
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13 |
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0 |
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1 |
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.i12315862 |
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29-10-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
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| -- |
(3)b |
| -- |
(3)c |
| Operator's initials, OID (RLIN) |
06-04-16 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| -- |
eng |
| -- |
dk |
| -- |
0 |
