Co-branding : (Record no. 1106219)

MARC details
000 -LEADER
fixed length control field 02759cam a22005054i 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221101184316.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 990805s1999 enkaf 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 99044845
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE]
Local cataloguing issues note BIB MATCHES WORLDCAT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 031222897X
Qualifying information cloth
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780312228972
Qualifying information cloth
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0333760891
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780333760895
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)42004550
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency UKM
-- IXA
-- BAKER
-- NLGGC
-- BTCTA
-- YDXCP
-- ZWZ
-- OCLCQ
-- ATU
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number C54 1999
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 21
245 00 - TITLE STATEMENT
Title Co-branding :
Remainder of title the science of alliance /
Statement of responsibility, etc. editors Tom Blackett, Bob Boad.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Basingstoke, Hampshire :
Name of producer, publisher, distributor, manufacturer Macmillan Business,
Date of production, publication, distribution, manufacture, or copyright notice 1999.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 142 pages, 8 unnumbered pages of plates :
Other physical details colour illustrations ;
Dimensions 24 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
500 ## - GENERAL NOTE
General note Includes index.
500 ## - GENERAL NOTE
General note "Interbrand.".
520 ## - SUMMARY, ETC.
Summary, etc. "The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well-matched brands working together in harmony can be considerable and enhance both profitability and the valuation of the brand for both parties. However, the challenges presented by co-branding are considerable, getting the strategy right for a single brand is hard enough, but once two brands are brought together the challenges increase considerably. The brand personalities must be complementary. This is the first book to explore this important area."--Publisher description.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Machine converted from AACR2 source record.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
9 (RLIN) 332183
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand choice
9 (RLIN) 314782
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic planning.
9 (RLIN) 345424
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 320436
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing)
General subdivision Management
9 (RLIN) 705441
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Strategic alliances (Business)
9 (RLIN) 327642
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Blackett, Tom,
Relator term editor.
9 (RLIN) 1036604
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Boad, Bob
Relator term editor.
9 (RLIN) 241944
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Interbrand (Firm)
9 (RLIN) 471290
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier <a href="http://catdir.loc.gov/catdir/toc/hol053/99044845.html">http://catdir.loc.gov/catdir/toc/hol053/99044845.html</a>
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/bios/hol057/99044845.html">http://www.loc.gov/catdir/bios/hol057/99044845.html</a>
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b10120233
b 10-06-19
c 27-10-15
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.827 CO
g 1
i A268397B
j 0
l cmain
o -
p $83.94
q -
r -
s -
t 0
u 19
v 8
w 0
x 2
y .i10318653
z 28-10-15
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 658.827 CO
g 1
i A268398B
j 0
l cmain
o -
p $83.94
q -
r -
s -
t 0
u 14
v 12
w 0
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z 28-10-15
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- (2)b
-- (2)c
Operator's initials, OID (RLIN) 06-04-16
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- eng
-- enk
-- 0
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Date last checked out Copy number Cost, replacement price Price effective from Koha item type
        City Campus City Campus City Campus Main Collection 28/10/2015 83.94 i10318653 19 8 658.827 CO A268397B 21/11/2016 28/04/2016 1 83.94 30/10/2021 Book
        City Campus City Campus City Campus Main Collection 28/10/2015 83.94 i10318665 14 12 658.827 CO A268398B 19/10/2016 04/05/2015 1 83.94 30/10/2021 Book

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