MARC details
000 -LEADER |
fixed length control field |
02759cam a22005054i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221101184316.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
990805s1999 enkaf 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
99044845 |
011 ## - LINKING LIBRARY OF CONGRESS CONTROL NUMBER [OBSOLETE] |
Local cataloguing issues note |
BIB MATCHES WORLDCAT |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
031222897X |
Qualifying information |
cloth |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780312228972 |
Qualifying information |
cloth |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0333760891 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780333760895 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)42004550 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
UKM |
-- |
IXA |
-- |
BAKER |
-- |
NLGGC |
-- |
BTCTA |
-- |
YDXCP |
-- |
ZWZ |
-- |
OCLCQ |
-- |
ATU |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69.B7 |
Item number |
C54 1999 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
658.827 |
Edition number |
21 |
245 00 - TITLE STATEMENT |
Title |
Co-branding : |
Remainder of title |
the science of alliance / |
Statement of responsibility, etc. |
editors Tom Blackett, Bob Boad. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Basingstoke, Hampshire : |
Name of producer, publisher, distributor, manufacturer |
Macmillan Business, |
Date of production, publication, distribution, manufacture, or copyright notice |
1999. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xviii, 142 pages, 8 unnumbered pages of plates : |
Other physical details |
colour illustrations ; |
Dimensions |
24 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
Includes index. |
500 ## - GENERAL NOTE |
General note |
"Interbrand.". |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"The strategic management and development of brands continues to grow in importance for most businesses and the last decade has seen more and more brand owners turning to co-branding as a way of adding further value to their brand assets. The synergy that can be created by two well-matched brands working together in harmony can be considerable and enhance both profitability and the valuation of the brand for both parties. However, the challenges presented by co-branding are considerable, getting the strategy right for a single brand is hard enough, but once two brands are brought together the challenges increase considerably. The brand personalities must be complementary. This is the first book to explore this important area."--Publisher description. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
9 (RLIN) |
332183 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand choice |
9 (RLIN) |
314782 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Strategic planning. |
9 (RLIN) |
345424 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
9 (RLIN) |
320436 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Branding (Marketing) |
General subdivision |
Management |
9 (RLIN) |
705441 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Strategic alliances (Business) |
9 (RLIN) |
327642 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Blackett, Tom, |
Relator term |
editor. |
9 (RLIN) |
1036604 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Boad, Bob |
Relator term |
editor. |
9 (RLIN) |
241944 |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Interbrand (Firm) |
9 (RLIN) |
471290 |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Table of contents |
Uniform Resource Identifier |
<a href="http://catdir.loc.gov/catdir/toc/hol053/99044845.html">http://catdir.loc.gov/catdir/toc/hol053/99044845.html</a> |
856 42 - ELECTRONIC LOCATION AND ACCESS |
Materials specified |
Contributor biographical information |
Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/bios/hol057/99044845.html">http://www.loc.gov/catdir/bios/hol057/99044845.html</a> |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10120233 |
b |
10-06-19 |
c |
27-10-15 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
658.827 CO |
g |
1 |
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A268397B |
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cmain |
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28-10-15 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
658.827 CO |
g |
1 |
i |
A268398B |
j |
0 |
l |
cmain |
o |
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$83.94 |
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998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
(2)b |
-- |
(2)c |
Operator's initials, OID (RLIN) |
06-04-16 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
enk |
-- |
0 |