MARC details
000 -LEADER |
fixed length control field |
02018cam a22004214i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20221101184026.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
020111s2002 caua b 001 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2002000278 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0761923837 |
Qualifying information |
p |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780761923831 |
Qualifying information |
p |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0761925996 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780761925996 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(DLC) 2002000278 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)48811047 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Modifying agency |
ATU |
042 ## - AUTHENTICATION CODE |
Authentication code |
pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5814. |
Item number |
U78 2002 |
082 0# - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1072 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Morrison, Margaret A., |
Relator term |
author. |
9 (RLIN) |
1035863 |
245 10 - TITLE STATEMENT |
Title |
Using qualitative research in advertising: strategies, techniques, and applications / |
Statement of responsibility, etc. |
Margaret A. Morrison [and others]. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
Thousand Oaks, Calif. : |
Name of producer, publisher, distributor, manufacturer |
Sage, |
Date of production, publication, distribution, manufacture, or copyright notice |
[2002] |
264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Date of production, publication, distribution, manufacture, or copyright notice |
©2002 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xi, 139 pages : |
Other physical details |
illustrations ; |
Dimensions |
24 cm |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references (pages 132-134) and index. |
505 00 - FORMATTED CONTENTS NOTE |
Miscellaneous information |
1. |
Title |
Introduction and Overview -- |
Miscellaneous information |
2. |
Title |
A Qualitative View of the World: Theory and Data Analysis -- |
Miscellaneous information |
3. |
Title |
Ethnographic Methods for Advertising Research -- |
Miscellaneous information |
4. |
Title |
Listening to Consumers: The Qualitative Interview -- |
Miscellaneous information |
5. |
Title |
Projective Techniques -- |
Miscellaneous information |
6. |
Title |
Qualitative Research Online: Focus Groups and Interviews -- |
Miscellaneous information |
7. |
Title |
Briefing the Team: Writing and Presenting the Creative Brief -- |
Miscellaneous information |
8. |
Title |
Balancing Ideals and Real-World Constraints -- |
Miscellaneous information |
9. |
Title |
Parting Thoughts. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Machine converted from AACR2 source record. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
General subdivision |
Research |
9 (RLIN) |
313433 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research |
General subdivision |
Methodology |
9 (RLIN) |
372177 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Qualitative research. |
9 (RLIN) |
329056 |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b10108269 |
b |
03-10-17 |
c |
27-10-15 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Book |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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659.1072 USI |
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28-10-15 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
(2)b |
-- |
(2)c |
Operator's initials, OID (RLIN) |
06-04-16 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
eng |
-- |
cau |
-- |
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