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Kardes, Frank R.,

Consumer behavior / Consumer behaviour Frank R. Kardes, University of Cincinnati, Maria L. Cronley, Miami University, Thomas W. Cline, Saint Vincent College. - 2e. - xxii, 550 pages : illustrations ; 27 cm

Previously published: Mason, OH : South-Western, Cengage Learning, ©2011.

Includes bibliographical references and index.

ISBN: 1133587674 9781133587675

LCCN: 2013950682

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.3 / .K297 2015

Dewey Class. No.: 658.8342