Bit by bit : social research in the digital age /

Salganik, Matthew J., 1976-

Bit by bit : social research in the digital age / Social research in the digital age Matthew J. Salganik. - xix, 423 pages : illustrations ; 24 cm

Includes bibliographical references and index.

Observing behavior -- Asking questions -- Running experiments -- Creating mass collaboration -- Ethics -- The future.

"Bit by Bit is the essential guide to mastering the key principles of doing social research in this fast-evolving digital age. In this comprehensive yet accessible book, Matthew Salganik explains how the digital revolution is transforming how social scientists observe behavior, ask questions, run experiments, and engage in mass collaborations. He provides a wealth of real-world examples throughout and also lays out a principles-based approach to handling ethical challenges."--Publisher's website.

0691158649 9780691158648

2017935851


Social sciences--Research--Methodology.
Sociology--Statistical methods
Information technology.
Social media.
Ethics.

H62 / .S243 2018

300.72

Powered by Koha