Normal view MARC view ISBD view

First things first! : new branding and design for new businesses / 1st things 1st New branding and design for new businesses conceived, edited and designed by Gestalten ; edited by Anna Sinofzik and Robert Klanten ; preface, Anna Sinofzik ; text, Rebecca Silus. - 256 pages : illustrations (chiefly colour) ; 29 cm

Includes index.

"Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. First Things First! presents real examples from shop owners and mechanics, dentists and organic farmers —businesses discovering corporate design for the first time —as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design."--Publisher's website.

ISBN: 3899556712 9783899556711

LCCN: 2016509032

Subjects--Topical Terms:
Branding (Marketing)
Commercial art.
Graphic arts.
Brand name products.
Packaging--Design
Trademarks--Design
Logos (Symbols)--Design
Small business--Management.

LC Class. No.: HD69.B7 / F565 2016

Dewey Class. No.: 745.4