The psychology of attitudes and attitude change / Gregory R. Maio, Geoffrey Haddock, Bas Verplanken.
Maio, Gregory R.,
The psychology of attitudes and attitude change / Gregory R. Maio, Geoffrey Haddock, Bas Verplanken. - 3rd edition - xiv, 384 pages : illustrations ; 24 cm
Previous edition: 2015.
Why do attitudes matter? -- What are attitudes and how are they measured? -- The three witches of attitudes -- What do attitudes do? -- The influence of attitudes on information processing and behaviour -- How do attitudes influence behavior? -- What shapes attitudes? -- Congitive influences on attitudes -- Affective influences on attitudes -- Behavioral influences on attitudes -- Basic principles in how attitudes are shaped -- What more is there to learn? -- The internal world -- The external world -- 11. Section 1. 1. 2. Section 2. 3. 4. Section 3. 5. 6. 7. 8. Section 4. 9. 10. An eye to the future.
1526425831 9781526425836 152642584X 9781526425843
Attitude (Psychology)
Attitude change.
153.85
The psychology of attitudes and attitude change / Gregory R. Maio, Geoffrey Haddock, Bas Verplanken. - 3rd edition - xiv, 384 pages : illustrations ; 24 cm
Previous edition: 2015.
Why do attitudes matter? -- What are attitudes and how are they measured? -- The three witches of attitudes -- What do attitudes do? -- The influence of attitudes on information processing and behaviour -- How do attitudes influence behavior? -- What shapes attitudes? -- Congitive influences on attitudes -- Affective influences on attitudes -- Behavioral influences on attitudes -- Basic principles in how attitudes are shaped -- What more is there to learn? -- The internal world -- The external world -- 11. Section 1. 1. 2. Section 2. 3. 4. Section 3. 5. 6. 7. 8. Section 4. 9. 10. An eye to the future.
1526425831 9781526425836 152642584X 9781526425843
Attitude (Psychology)
Attitude change.
153.85