Tour operators and operations : development, management and responsibility /
Holland, Jakki,
Tour operators and operations : development, management and responsibility / Jacqueline Holland and David Leslie. - ix, 282 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Introduction -- The package holiday and the rise of the tour operator -- The operating environment -- Product development -- Small and medium sized tour operators -- Customer service -- Financial planning : pricing the package -- Tour operators and key travel regulations (with David Grant) -- Distribution (place) -- Marketing -- Human resources and managing the workforce -- Crisis management -- A look ahead : challenges and issues.
"With a focus on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between tour operators and destinations. With particular reference to the sustainability of both parties, it reviews the impacts and influences of tour operations and practices on destinations within the overriding context of tour operator responsibility. It addresses the entirety of this key component of the tourism sector, and reflects the shift in recent years from traditional 'sun, sea and sand' holiday to more bespoke packages."--Publisher's description.
1780648235 9781780648231
2017022450
Tourism--Management.
Package tours.
G155.A1 / H646 2017
910.68
Tour operators and operations : development, management and responsibility / Jacqueline Holland and David Leslie. - ix, 282 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Introduction -- The package holiday and the rise of the tour operator -- The operating environment -- Product development -- Small and medium sized tour operators -- Customer service -- Financial planning : pricing the package -- Tour operators and key travel regulations (with David Grant) -- Distribution (place) -- Marketing -- Human resources and managing the workforce -- Crisis management -- A look ahead : challenges and issues.
"With a focus on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between tour operators and destinations. With particular reference to the sustainability of both parties, it reviews the impacts and influences of tour operations and practices on destinations within the overriding context of tour operator responsibility. It addresses the entirety of this key component of the tourism sector, and reflects the shift in recent years from traditional 'sun, sea and sand' holiday to more bespoke packages."--Publisher's description.
1780648235 9781780648231
2017022450
Tourism--Management.
Package tours.
G155.A1 / H646 2017
910.68