Entrepreneurship : theory, process, practice /

Frederick, Howard H.,

Entrepreneurship : theory, process, practice / Howard Frederick, Allan O'Connor, Donald F. Kuratko. - 4th edition. - xxix, 697 pages : illustrations (chiefly colour) ; 26 cm

Includes bibliographical references and index.

Part 1. Entrepreneurship in the twenty-first century -- 1. Entrepreneurship: evolution and revolution -- 2. The entrepreneurial mind-set: cognition and career -- 3. Entrepreneurship and sustainable development -- 4. Social and ethical entrepreneurship -- Part 2. Initiating entrepreneurial ventures -- 5. Pathways to entrepreneurial ventures -- 6. Opportunity and the creative pursuit of innovative ideas -- 7. Entrepreneurial families: succession and continuity -- 8. Developing entrepreneurship within organisations -- Part 3. Developing entrepreneurial ventures -- 9. Assessment of entrepreneurial opportunities -- 10. Marketing for entrepreneurial ventures -- 11. Strategic entrepreneurial growth -- 12. Global opportunities for entrepreneurs -- Part 4. Growth strategies for entrepreneurial ventures -- 13. Legal and regulatory challenges for entrepreneurial ventures -- 14. Sources of capital for entrepreneurial ventures -- 15. Measuring performance for entrepreneurial ventures -- 16. Developing a sustainable business plan -- Appendix. Business Plan: Reviving Samoa's cocoa industry.

"Entrepreneurship: theory, process, practice covers the foundations of entrepreneurship and entrepreneurial growth for the Asia-Pacific entrepreneur. The text emphasises the development of a business idea with the major theme of “Environmental Entrepreneurship”. Alongside a strong theoretical framework, the authors have included a wealth of experiential learning methodology. Sustainability, ethical and social responsibility, and experiential learning elements set this text apart from others in its discipline. ‘People, Planet and Profit’ encapsulates the underlying principle throughout." --Publisher's website.

0170352552 9780170352550


Entrepreneurship--Textbooks
Entrepreneurship--Study and teaching (Higher)

HB615 / .F74 2016

658.421

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