Qualitative methods in business research /

Eriksson, Päivi,

Qualitative methods in business research / Paivi Eriksson, Anne Kovalainen. - 2nd edition. - x, 363 pages ; 25 cm

Includes bibliographical references and index.

PART 1: THE BUSINESS OF QUALITATIVE RESEARCH / Chapter 1: Introduction / Chapter 2: Research Philosophy / Chapter 3: Research Design and Process / Chapter 4: Research Questions and Literature Review / Chapter 5: Access and Relationships / Chapter 6: Ethics in Research / PART 2: WORKING WITH QUALITATIVE DATA / Chapter 7: Introduction to Qualitative Data / Chapter 8: Interviews and Observations / Chapter 9: Digital Data / Chapter 10: Qualitative Content Analysis / PART 3: QUALITATIVE RESEARCH APPROACHES / Chapter 11: Case Study Research / Chapter 12: Ethnographic Research / Chapter 13: Action Research / Chapter 14: Focus Group Research / Chapter 15: Grounded Theory Research / Chapter 16: Narrative Research / Chapter 17: Discourse Theoretical Research / Chapter 18: Critical Research / Chapter 19: Feminist Research / Chapter 20: Visual Research / PART 4: WRITING, EVALUATING AND PUBLISHING / Chapter 21: Writing Process / Chapter 22: Evaluation / Chapter 23: Publishing / Chapter 24: Breaking the Boundaries.

1446273393 9781446273395 1446273385 9781446273388


Business--Research
Qualitative research.

HD30.4 / .E75 2016

650.072

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