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Consumer behaviour /

Schiffman, Leon G.,

Consumer behaviour / Leon Schiffman ; Aron O'Cass ; Angela Paladino ; Jamie Carlson. - 6th edition. - xix, 708 pages : colour illustrations; 26 cm

Previous edition: 2011.

ISBN: 144256153X 9781442561533

Subjects--Topical Terms:
Consumer behavior.
Motivation research (Marketing)
Marketing.

Dewey Class. No.: 658.8342

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