Marketing principles /
Pride, William M.
Marketing principles / William M Pride, O. C. Ferrell, Bryan A Lukas, Sharon Schembri, Outi Niininen. - 2nd Asia-Pacific edition. - xxxi, 602 pages : colour illustrations ; 28 cm.
Includes index.
Marketing Groundwork -- Key concepts in marketing -- Marketing planning and strategy in a competitive environment -- Marketing research and information systems -- Understanding Markets -- Consumer behaviour -- Segmentation, traget markets and positioning -- Business markets and buying behaviour -- The Expanded Marketing Mix -- The power of branding -- Product decisions -- Developing and managing goods and services -- Pricing decisions -- Distribution decisions -- Integrating marketing communications: Designing promotional campaigns -- Marketing communications mix variables: Application -- Expanding the marketing mix -- Digital marketing and social networking. Part 1: 1. 2. 3. Part 2: 4. 5. 6. Part 3: 7. 8. 9. 10. 11. 12. 13. 14. 15.
9780170254793 0170254798
L7, 80 Dorcase Street South Melbourne VIC 3205
Marketing--Asia--Textbooks
Marketing--Pacific Area--Textbooks
658.8
Marketing principles / William M Pride, O. C. Ferrell, Bryan A Lukas, Sharon Schembri, Outi Niininen. - 2nd Asia-Pacific edition. - xxxi, 602 pages : colour illustrations ; 28 cm.
Includes index.
Marketing Groundwork -- Key concepts in marketing -- Marketing planning and strategy in a competitive environment -- Marketing research and information systems -- Understanding Markets -- Consumer behaviour -- Segmentation, traget markets and positioning -- Business markets and buying behaviour -- The Expanded Marketing Mix -- The power of branding -- Product decisions -- Developing and managing goods and services -- Pricing decisions -- Distribution decisions -- Integrating marketing communications: Designing promotional campaigns -- Marketing communications mix variables: Application -- Expanding the marketing mix -- Digital marketing and social networking. Part 1: 1. 2. 3. Part 2: 4. 5. 6. Part 3: 7. 8. 9. 10. 11. 12. 13. 14. 15.
9780170254793 0170254798
L7, 80 Dorcase Street South Melbourne VIC 3205
Marketing--Asia--Textbooks
Marketing--Pacific Area--Textbooks
658.8