Focus groups : a practical guide for applied research /

Krueger, Richard A.,

Focus groups : a practical guide for applied research / Richard A. Krueger, University of Minnesota, Professor Emeritus; Mary Anne Casey, Consultant. - 5th edition. - xx, 252 pages : illustrations ; 24 cm.

Includes bibliographical references and index.

Overview of Focus Groups -- Planning the Focus Group Study -- Developing a Questioning Route -- Participants in a Focus Group -- Moderating Skills -- Analyzing Focus Group Results -- Reporting --Styles of Focus Group Research -- Focus Group interviewing with young people -- International and Cross-Cultural Focus Group interviewing -- Telephone and Internet Focus Group Interviewing -- Focus Group Interviewing within the Organization -- Modifications of Focus Groups -- Ansering questions about the quality of Focus Group Research

1483365247 9781483365244

2014018748


Focus groups.
Social sciences--Methodology

H61.28 / .K78 2015

300.72

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