Political marketing : principles and applications /
Lees-Marshment, Jennifer,
Political marketing : principles and applications / Jennifer Lees-Marshment. - Secon edition. - xiv, 273 pages ; 25 cm
Includes bibliographical references and index.
Introduction to Political Marketing -- Political Strategy -- Political Market Research -- Political Branding -- Internal Political Marketing -- Static Political Marketing Communication -- Relational and Interactive Political Marketing Communication -- Political Delivery Marketing -- Political Marketing and Democracy. 1. 2. 3. 4. 5. 6. 7. 8. 9.
"Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics."--Publisher's website.
0415632080 9780415632089 0415632072 9780415632072
2013045369
Campaign management.
Political campaigns.
Marketing--Political aspects
JF2112.C3 / L44 2014
324.73
Political marketing : principles and applications / Jennifer Lees-Marshment. - Secon edition. - xiv, 273 pages ; 25 cm
Includes bibliographical references and index.
Introduction to Political Marketing -- Political Strategy -- Political Market Research -- Political Branding -- Internal Political Marketing -- Static Political Marketing Communication -- Relational and Interactive Political Marketing Communication -- Political Delivery Marketing -- Political Marketing and Democracy. 1. 2. 3. 4. 5. 6. 7. 8. 9.
"Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing field. It provides an accessible but in-depth guide to what political marketing is and how it is used in practice, and encourages reflection on how it should be used in the future. Features and benefits of the second edition: New chapters on political branding and delivery marketing; Expanded discussion of political public relations, crisis management, marketing in the lower levels of government and volunteer-friendly organizations; Examination of the new research on emerging practices in the field, such as interactive and responsive leadership communication, mobile marketing, co-creation market research, experimental and analytic marketing, celebrity marketing and integrated marketing communications; and Extensive pedagogical features, including 21 detailed case studies from around the world, practitioner profiles, best practice guides, class discussion points, an online resource site and both applied and traditional assessment questions Written by a leading expert in the field, this textbook is essential reading for all students of political marketing, parties and elections and comparative politics."--Publisher's website.
0415632080 9780415632089 0415632072 9780415632072
2013045369
Campaign management.
Political campaigns.
Marketing--Political aspects
JF2112.C3 / L44 2014
324.73