Tourism and social marketing /
Hall, Colin Michael, 1961-
Tourism and social marketing / C. Michael Hall. - xii, 294 pages : illustrations 25 cm. - Routledge international series in tourism, business and management . - Routledge international series in tourism, business and management. .
Includes bibliographical references and index.
Introduction to the Field of Social Marketing: Creating Social Change? -- Intervention and Theories of Behaviour -- The Changing Context of Change Agents: Social Marketing and Governance -- The Process of Social Marketing -- The Craft and Practice of Social Marketing -- The Demarketing of Tourism Attractions, Activities and Destinations -- Tourist and Visitor Focussed Social Marketing: Cases and Issues -- Destination and community-based tourism and social marketing: Cases and Issues -- Sustainable Consumption and Social Marketing -- A Sustainable Future for Social Marketing: Towards a Socially Dominant Logic? 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
"This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non-profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice.Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism"--Provided by publisher.
9780415576659 0415576652 9780415576666 0415576660
2013030556
015663769 Uk
Tourism.
Social marketing.
G155.A1 / .H3476 2014
910.688
Tourism and social marketing / C. Michael Hall. - xii, 294 pages : illustrations 25 cm. - Routledge international series in tourism, business and management . - Routledge international series in tourism, business and management. .
Includes bibliographical references and index.
Introduction to the Field of Social Marketing: Creating Social Change? -- Intervention and Theories of Behaviour -- The Changing Context of Change Agents: Social Marketing and Governance -- The Process of Social Marketing -- The Craft and Practice of Social Marketing -- The Demarketing of Tourism Attractions, Activities and Destinations -- Tourist and Visitor Focussed Social Marketing: Cases and Issues -- Destination and community-based tourism and social marketing: Cases and Issues -- Sustainable Consumption and Social Marketing -- A Sustainable Future for Social Marketing: Towards a Socially Dominant Logic? 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
"This innovative book is comprehensive in scope by considering a variety of relevant fields relevant to tourism and social marketing practice including, health, non-profit organisations, governance, the politics of marketing and consumption, consumer advocacy and environmental and sustainable marketing. It integrates selected international cases studies to help tourism students engage with the broader debates in social marketing, governance and the politics of behaviour change and shows the relationship of theory to practice.Written by a leading authority in the field, topical and integrative, this book will be valuable reading for students, scholars and researchers in tourism"--Provided by publisher.
9780415576659 0415576652 9780415576666 0415576660
2013030556
015663769 Uk
Tourism.
Social marketing.
G155.A1 / .H3476 2014
910.688