Utopian images and narratives in advertising : dreams for sale /
Utopian images and narratives in advertising : dreams for sale /
Dreams for sale
edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper.
- vi, 290 pages ; 24 cm
Includes bibliographical references and index.
The Portrayal of Utopian Spaces in Magazine Advertisements / Water, the All-Purpose Utopia / Women and Children in a Fragile Paradise / Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man / Absolute Utopia: Advertising the American Dream "In an Absolut World" / Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties / Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line / Jungian Archetypes in Advertising Imagery / Selling the Good Old Days: Images of Community Life in Contemporary American Advertising / Masculine and Feminine Images in Italian Magazine Advertising / Black Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising / Utopian Scenarios in Hispanic Advertisements: People en Español / Advertising, Neoliberalism, and the Financial Collapse of 2008 / Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality / The Four Women of the Apocalypse: Utopia or Dystopia? / Luigi, Alessandra Manca John Kloos Jean-Marie Kauth Zubair S. Amir Katy Kiick William Scarlato Chris Birks Margaret Salyer Jonatlian F. Lewis Maria Lucia Piga Vincent Gaddis Joaquín Montero Robert L. Craig Ed McLuskie Marian Mesrobian MacCurdy Manca, Alessandra 7 -- Kloos, John 31 -- Kauth, Jean-Marie 47 -- Amir, Zubair S. 69 -- Kiick, Katy 79 -- Scarlato, William 89 -- Birks, Chris 99 -- Salyer, Margaret 111 -- Lewis, Jonatlian F., Paul Catterson Catterson, Paul 141 -- Piga, Maria Lucia, Dolores Sorci-Bradley Sorci-Bradley, Dolores 153 -- Gaddis, Vincent 193 -- Montero, Joaquín 213 -- Craig, Robert L. 229 -- McLuskie, Ed 251 -- MacCurdy, Marian Mesrobian 261.
"A collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection's cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies." -- Provided by publisher.
073917326X 9780739173268
2012004484
Advertising--Psychological aspects
Advertising--Social aspects.
Utopias.
Advertising and women
HF5822 / .U86 2012
659.1045553
Includes bibliographical references and index.
The Portrayal of Utopian Spaces in Magazine Advertisements / Water, the All-Purpose Utopia / Women and Children in a Fragile Paradise / Welcome (Back) to the Brotherhood: Nostalgia, Masculinity, and the Selling of the Mitchum Man / Absolute Utopia: Advertising the American Dream "In an Absolut World" / Utopia on the Common Ground: Norman Rockwell's Breaking Home Ties / Utopian Images and Gender in Web-Based Advertisements: A View from the Starting Line / Jungian Archetypes in Advertising Imagery / Selling the Good Old Days: Images of Community Life in Contemporary American Advertising / Masculine and Feminine Images in Italian Magazine Advertising / Black Face-White Utopia: Reflections on African-Americans, Utopia, and Advertising / Utopian Scenarios in Hispanic Advertisements: People en Español / Advertising, Neoliberalism, and the Financial Collapse of 2008 / Living in Worlds We'd Like to Live In: Capitalist Utopias in an Age of Counterfactuality / The Four Women of the Apocalypse: Utopia or Dystopia? / Luigi, Alessandra Manca John Kloos Jean-Marie Kauth Zubair S. Amir Katy Kiick William Scarlato Chris Birks Margaret Salyer Jonatlian F. Lewis Maria Lucia Piga Vincent Gaddis Joaquín Montero Robert L. Craig Ed McLuskie Marian Mesrobian MacCurdy Manca, Alessandra 7 -- Kloos, John 31 -- Kauth, Jean-Marie 47 -- Amir, Zubair S. 69 -- Kiick, Katy 79 -- Scarlato, William 89 -- Birks, Chris 99 -- Salyer, Margaret 111 -- Lewis, Jonatlian F., Paul Catterson Catterson, Paul 141 -- Piga, Maria Lucia, Dolores Sorci-Bradley Sorci-Bradley, Dolores 153 -- Gaddis, Vincent 193 -- Montero, Joaquín 213 -- Craig, Robert L. 229 -- McLuskie, Ed 251 -- MacCurdy, Marian Mesrobian 261.
"A collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection's cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies." -- Provided by publisher.
073917326X 9780739173268
2012004484
Advertising--Psychological aspects
Advertising--Social aspects.
Utopias.
Advertising and women
HF5822 / .U86 2012
659.1045553