Managing major sports events : theory and practice /
Parent, Milena M.,
Managing major sports events : theory and practice / Milena M. Parent and Sharon Smith-Swan. - xx, 409 pages : illustrations ; 25 cm
Includes bibliographical references (pages 340-395) and index.
Introduction: the world of major sports events -- Bidding for an event -- Leading and setting up an organizing committee -- Planning major sports events -- Workforce management: building high-functioning organizing committees -- Marketing, sponsorship, and look-feel -- Venues and venuization -- The media -- Stakeholder relations and protocol -- Ceremonies -- Risk management and security -- Technology -- Games-time -- Closure -- Legacy and sustainability -- Other considerations.
0415672287 9780415672283 0415672333 9780415672337
2012022400
Sports administration.
GV713 / .P37 2013
796.069
Managing major sports events : theory and practice / Milena M. Parent and Sharon Smith-Swan. - xx, 409 pages : illustrations ; 25 cm
Includes bibliographical references (pages 340-395) and index.
Introduction: the world of major sports events -- Bidding for an event -- Leading and setting up an organizing committee -- Planning major sports events -- Workforce management: building high-functioning organizing committees -- Marketing, sponsorship, and look-feel -- Venues and venuization -- The media -- Stakeholder relations and protocol -- Ceremonies -- Risk management and security -- Technology -- Games-time -- Closure -- Legacy and sustainability -- Other considerations.
0415672287 9780415672283 0415672333 9780415672337
2012022400
Sports administration.
GV713 / .P37 2013
796.069