Entrepreneurship /

Hisrich, Robert D.,

Entrepreneurship / Robert D. Hisrich, PhD, Michael P. Peters, PhD, Dean A. Shepherd, PhD. - Ninth edition. - xx, 587 p. : ill. ; 27 cm.

Includes bibliographical references and index.

Part I: The Entrepreneurial Perspective -- 1.Entrepreneurship and the Entrepreneurial Mind-Set -- 2.Entrepreneurial Intentions and Corporate Entrepreneurship -- 3.Entrepreneurial Strategy: Generating and Exploiting New Entries -- Part II: From Idea to Opportunity -- 4.Creativity and the Business Idea -- 5.Identifying and Analyzing Domestic and International Opportunities -- 6. Protecting the Idea and Other Legal Issues for the Entrepreneur -- Part III: From the Opportunity to the Business Plan -- 7.The Business Plan: Creating and Starting the Venture -- 8.The Marketing Plan -- 9.The Organizational Plan -- 10. The Financial Plan -- Part IV: From the Business Plan to Funding the Venture -- 11.Sources of Capital -- 12.Informal Risk Capital, Venture Capital, and Going Public -- Part V: From Funding the Venture to Launching, Growing and Ending the New Venture -- 13.Strategies for Growth and Managing the Implication of Growth -- 14. Accessing Resources for Growth from External Sources -- 15. Succession Planning and Strategies for Harvesting and Ending the Venture -- Part VI: Cases -- Case 1 -- Turner Test Prep Co. -- Case 2 -- Jim Boothe, Inventor -- Case 3 -- A. Monroe Lock and Security Systems -- Case 4 -- Beijing Sammies -- Case 5 -- Intelligent Leisure Solutions -- Case 6 -- The Beach Carrier -- Case 7 -- Gourmet to Go -- Case 8 A -- Intervela D.o.o. Kooper -- Victory Sailmakers -- Case 8 B -- Intervela Victory Sailmakers -- Case 9 -- The Gril-Kleen Corporation -- Case 10 -- Masi Technology -- Case 11 -- NeoMed Technologies Case -- 12 -- Mayu LLC -- Case 13 -- Nature Bros. Ltd. -- Case 14 -- Amy's Bread -- Case 15 -- Supply Dynamics -- Case 16 -- Datavantage Corporation -- Case 17 -- Tire Valet: A Mobile Tire Company

9780078029196 0078029198

2012020946


New business enterprises
Entrepreneurship.
Business planning.
Business enterprises--Finance.
Success in business.

HD62.5 / .H577 2013

658.421

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