Content strategy at work : real-world stories to strengthen every interactive project /
Bloomstein, Margot,
Content strategy at work : real-world stories to strengthen every interactive project / Margot Bloomstein ; with a foreword by Kristina Halvorson. - xiv, 163 pages : colour illustrations ; 24 cm
Includes bibliographical references and index.
0123919223 9780123919229
2011051520
Internet marketing
Branding (Marketing)
Information technology--Management.
Web site development
Web sites--Design
HF5415.1265 / .B575 2012
658.872
Content strategy at work : real-world stories to strengthen every interactive project / Margot Bloomstein ; with a foreword by Kristina Halvorson. - xiv, 163 pages : colour illustrations ; 24 cm
Includes bibliographical references and index.
0123919223 9780123919229
2011051520
Internet marketing
Branding (Marketing)
Information technology--Management.
Web site development
Web sites--Design
HF5415.1265 / .B575 2012
658.872