The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories /
Rose, Frank, 1949-
The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories / Frank Rose. - First edition. - 354 pages ; 22 cm
Includes bibliographical references (pages 321-333) and index.
The dyslexic storyteller -- Fear of fiction -- Deeper -- Control -- Forking paths -- Open worlds -- The hive mind and the mystery box -- Television: the game -- Twitter and nothingness -- This is your brand on YouTube -- The one-armed bandit -- The emotion engine -- How to build a universe that doesn't fall apart.
Wired contributing editor Frank Rose introduces readers to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think.
0393076016 9780393076011
2010038676
Internet entertainment industry--Social aspects
Internet entertainment--Social aspects
Internet marketing--Social aspects
Entertainment computing--Social aspects
Internet--Social aspects
HD9696.8.A2 / R67 2011
306.4802854678
The art of immersion : how the digital generation is remaking Hollywood, Madison Avenue, and the way we tell stories / Frank Rose. - First edition. - 354 pages ; 22 cm
Includes bibliographical references (pages 321-333) and index.
The dyslexic storyteller -- Fear of fiction -- Deeper -- Control -- Forking paths -- Open worlds -- The hive mind and the mystery box -- Television: the game -- Twitter and nothingness -- This is your brand on YouTube -- The one-armed bandit -- The emotion engine -- How to build a universe that doesn't fall apart.
Wired contributing editor Frank Rose introduces readers to the people who are reshaping media for a two-way world--people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost), and dozens of others whose ideas are changing how we play, how we chill, and even how we think.
0393076016 9780393076011
2010038676
Internet entertainment industry--Social aspects
Internet entertainment--Social aspects
Internet marketing--Social aspects
Entertainment computing--Social aspects
Internet--Social aspects
HD9696.8.A2 / R67 2011
306.4802854678