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Fill, Chris

Marketing communications : interactivity, communities and content / Chris Fill. - Fifth edition. - xxxvii, 958 pages : illustrations (chiefly colour), colour portraits ; 27 cm

Previous ed.: 2005.

Includes bibliographical references and index.

ISBN: 0273717227 9780273717225

Subjects--Topical Terms:
Communication in marketing.
Marketing channels.
Sales promotion.
Branding (Marketing)

Dewey Class. No.: 658.802