Fashion and the consumer /

Yurchisin, Jennifer,

Fashion and the consumer / Jennifer Yurchisin and Kim K.P. Johnson. - English edition. - xiv, 173 pages : illustrations ; 25 cm. - Understanding fashion series, 1753-3406 . - Understanding fashion series. .

Includes bibliographical references and index.

This text offers an accessible introduction to fashion consumption that considers both normative and alternative fashion consumption. In addition it looks at cultural and social influences on consumer behaviour, as well as issues connected with disposal and sustainability.

1845207971 9781845207977 184520798X 9781845207984


Consumer behavior.
Clothing trade.
Clothing and dress--Social aspects.

HF5415.32 / .Y87 2010

658.8342

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