Behind ethical consumption : purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels /

Guido, Gianluigi,

Behind ethical consumption : purchasing motives and marketing strategies for organic food products, non-GMOs, bio-fuels / Gianluigi Guido. - xi, 183 pages : illustrations ; 23 cm

Includes bibliographical references (pages 149-173) and index.

3034300956 9783034300957

2009028930


Consumer behavior--Moral and ethical aspects
Consumer behavior--Psychological aspects
Consumption (Economics)--Moral and ethical aspects
Marketing--Psychological aspects
Natural foods--Social aspects
Genetically modified foods--Social aspects
Biomass energy--Social aspects

HF5415.32 / .G85 2009

641.3020688

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