Good strategy, bad strategy : the difference and why it matters /

Rumelt, Richard P.,

Good strategy, bad strategy : the difference and why it matters / Richard P. Rumelt. - First edition. - xii, 322 pages : illustrations ; 25 cm

Includes bibliographical references and index.

1: Good and bad strategy -- Good strategy is unexpected -- Discovering power -- Bad strategy -- Why so much bad strategy? -- The kernel of good strategy -- 2: Sources of power -- Using leverage -- Proximate objectives -- Chain-link systems -- Using design -- Focus -- Growth -- Using advantage -- Using dynamics -- Inertia and entropy -- Putting it together -- 3: Thinking like a strategist -- The science of strategy -- Using your head -- Keeping your head.

Argues that a manager's central responsibility is to create and implement strategies, challenges popular motivational practices, and shares anecdotes discussing how to enable action-oriented plans for real-world results.

0307886239 9780307886231

2010050671


Strategic planning.
Strategy

HD30.28 / .R854 2011

658.4012

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