The Construction of English : Culture, Consumerism and Promotion in the ELT Global Coursebook /
Gray, John, 1955-
The Construction of English : Culture, Consumerism and Promotion in the ELT Global Coursebook / John Gray. - xi, 218 pages ; 23 cm
Includes bibliographical references and index.
Machine generated contents note: -- Acknowledgements -- Introduction -- Culture and English Language Teaching -- Describing and Analysing ELT Coursebooks -- Representational Repertoires 1: Streamline Connections and Building Strategies -- Representational Repertoires 2: The New Cambridge Course 2 and The New Edition -- Production and Regulation of Content -- Consumption of Content -- Future Directions -- Conclusion -- Notes -- Appendices -- Bibliography -- Index.
"This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally"--Provided by publisher.
0230222587 9780230222588
2010042578
English language--Study and teaching--Foreign speakers.
English language--Globalization
PE1128.A2 / G6823 2010
428.24
The Construction of English : Culture, Consumerism and Promotion in the ELT Global Coursebook / John Gray. - xi, 218 pages ; 23 cm
Includes bibliographical references and index.
Machine generated contents note: -- Acknowledgements -- Introduction -- Culture and English Language Teaching -- Describing and Analysing ELT Coursebooks -- Representational Repertoires 1: Streamline Connections and Building Strategies -- Representational Repertoires 2: The New Cambridge Course 2 and The New Edition -- Production and Regulation of Content -- Consumption of Content -- Future Directions -- Conclusion -- Notes -- Appendices -- Bibliography -- Index.
"This book takes the view that ELT global coursebooks, in addition to being curriculum artefacts, are also highly wrought cultural artefacts which seek to make English mean in highly selective ways and it argues that the textual construction (and imaging) of English parallels the processes of commodity promotion more generally"--Provided by publisher.
0230222587 9780230222588
2010042578
English language--Study and teaching--Foreign speakers.
English language--Globalization
PE1128.A2 / G6823 2010
428.24