Where good ideas come from : the natural history of innovation /

Johnson, Steven, 1968-

Where good ideas come from : the natural history of innovation / Steven Johnson. - 326 pages : illustrations ; 24 cm

Includes bibliographical references (pages 303-313) and index.

Reef, city, web -- adjacent possible -- Liquid networks -- slow hunch -- Serendipity -- Error -- Exaptation -- Platforms -- fourth quadrant. The The The

Johnson addresses an urgent and universal question: What sparks the flash of brilliance? How does groundbreaking innovation happen? He provides the complete, exciting, and encouraging story of how the ideas are born that push careers, lives, society, and culture forward.

1594487715 9781594487712

2010023481


Creative thinking.

BF408 / .J56 2010

303.484

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