Consumer behavior /
Schiffman, Leon G.,
Consumer behavior / Consumer behaviour Leon G. Schiffman, Leslie Lazar Kanuk. - Tenth edition, Global edition. - 592 pages : illustrations ; 28 cm
Includes bibliographical references and index.
0137006705 9780137006700
Consumer behavior.
Motivation research (Marketing)
658.8342
Consumer behavior / Consumer behaviour Leon G. Schiffman, Leslie Lazar Kanuk. - Tenth edition, Global edition. - 592 pages : illustrations ; 28 cm
Includes bibliographical references and index.
0137006705 9780137006700
Consumer behavior.
Motivation research (Marketing)
658.8342