Cambridge English for the media /
Ceramella, Nick,
Cambridge English for the media / English for the media by Nick Ceramella and Elizabeth Lee. - 112 pages : illustrations ; 24 cm. - Cambridge professional English . - Cambridge professional English. .
Unit 1. Newspapers -- Unit 2. Radio -- Unit 3. Magazine -- Unit 4. Television -- Unit 5. Film -- Unit 6. New media -- 7. Advertising -- Unit 8. Marketing -- -- Newspapers -- Radio -- Magazine -- Tv -- Film -- New media -- Advertising -- Marketing /PR.
A short self-study or classroom course (40-60 hours) for media studies students and professionals working in advertising, journalism and other media-related occupations. Cambridge English for the Media develops the communication skills and specialist English language knowledge of media students and professionals, enabling them to work more confidently and effectively. Covering a range of media-related fields including newspapers, television, radio and marketing, the eight standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as writing headlines, producing advertisements, scheduling programmes and preparing a pitch. Authentic teaching materials such as newspaper articles, adapted film scripts and blogs help prepare learners for real working life. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online. Cambridge English for... is a new series of short courses for different areas of English for Specific Purposes. Written for professionals by professionals, they combine the best in ELT methodology with real professional practice. Other titles in the series include Engineering, Nursing and Job-hunting.
0521724570 9780521724579
2009291691
English language--Study and teaching--Foreign speakers.
English language--Textbooks for foreign speakers.
Readers--Mass media
PE1128 / .C47 2008
428.24
Cambridge English for the media / English for the media by Nick Ceramella and Elizabeth Lee. - 112 pages : illustrations ; 24 cm. - Cambridge professional English . - Cambridge professional English. .
Unit 1. Newspapers -- Unit 2. Radio -- Unit 3. Magazine -- Unit 4. Television -- Unit 5. Film -- Unit 6. New media -- 7. Advertising -- Unit 8. Marketing -- -- Newspapers -- Radio -- Magazine -- Tv -- Film -- New media -- Advertising -- Marketing /PR.
A short self-study or classroom course (40-60 hours) for media studies students and professionals working in advertising, journalism and other media-related occupations. Cambridge English for the Media develops the communication skills and specialist English language knowledge of media students and professionals, enabling them to work more confidently and effectively. Covering a range of media-related fields including newspapers, television, radio and marketing, the eight standalone units enable students to concentrate on the areas that are most relevant to them. As well as teaching specialist language, the course also develops job-specific skills such as writing headlines, producing advertisements, scheduling programmes and preparing a pitch. Authentic teaching materials such as newspaper articles, adapted film scripts and blogs help prepare learners for real working life. The course requires no specialist knowledge on the part of the teacher and comprehensive teacher's notes are available online. Cambridge English for... is a new series of short courses for different areas of English for Specific Purposes. Written for professionals by professionals, they combine the best in ELT methodology with real professional practice. Other titles in the series include Engineering, Nursing and Job-hunting.
0521724570 9780521724579
2009291691
English language--Study and teaching--Foreign speakers.
English language--Textbooks for foreign speakers.
Readers--Mass media
PE1128 / .C47 2008
428.24