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Viswanathan, Madhu,

Enabling consumer and entrepreneurial literacy in subsistence marketplaces / Madhu Viswanathan, S. Gajendiran, R. Venkatesan. - xxiv, 221 pages : illustrations ; 25 cm. - Education in the Asia-Pacific region ; v. 12 . - Education in the Asia-Pacific region ; v. 12. .

Includes bibliographical references.

Basic Research on Low-Literate, Low-Income Buyers and Sellers -- Developing a Consumer and Entrepreneurial Literacy Educational Program -- Consumer and Entrepreneurial Literacy Program - Marketplace Literacy -- Consumer and Entrepreneurial Literacy Program - Consumer Literacy -- Consumer and Entrepreneurial Literacy Program: Day 3 - Entrepreneurial Literacy -- Consumer and Entrepreneurial Literacy Program: Day 4 - Entrepreneurial Literacy -- Consumer and Entrepreneurial Literacy Program: Day 5 - Societal Responsibility and Other Miscellaneous Issues -- Implications for Nonprofit Organizations -- Implications for Education -- Implications for Business -- Implications for Basic and Applied Research. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11.

ISBN: 1402057687 9781402057687

LCCN: 2007937391

Subjects--Topical Terms:
Consumers--Developing countries
Consumer education--Developing countries
Functional literacy--Developing countries
Life skills--Developing countries

LC Class. No.: HC59.72.C6 / V57 2008

Dewey Class. No.: 640.73