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Harfoush, Rahaf,

Yes we did : an inside look at how social media built the Obama brand / Rahaf Harfoush. - xiv, 199 pages : colour illustrations ; 23 cm

Includes index.

Part one. The underdog: the rise of a movement. Introducing the junior senator -- Up against the Clintons -- The road to Denver -- Understanding the past -- Personal experience: Welcome to Obama land -- Part two. The candidate: creating a compelling vision. Personalp experience: The race is on -- The birth of a global brand -- My.barackobama.com -- Neighbor to neighbor -- Email -- Text messaging & mobile -- The blog -- Social networks -- Video -- Analytics and online ads -- Part three. The president: a new beginning -- Personal experience: Election day -- The new face of government.

ISBN: 0321631536 9780321631534

Subjects--Personal Names:
Obama, Barack

Subjects--Topical Terms:
Presidents--Election--United States--2008
Presidential candidates--United States
Political campaigns--United States
Social media--Marketing
Social networks--Computer network resources

Subjects--Geographic Terms:
United States--Politics and government--2001-2009

LC Class. No.: JK2281 / .H37 2009

Dewey Class. No.: 324.730973