Life stages of the museum visitor : building engagement over a lifetime /
Wilkening, Susie, 1974-
Life stages of the museum visitor : building engagement over a lifetime / by Susie Wilkening and James Chung. - xvi, 163 p. : ill. ; 26 cm.
"The American Association of Museums." Includes index.
Generational dynamics at play -- The research -- The changing face of America -- Museum advocates, part I: who are they? -- Museum advocates, part II: where do they come from? -- The challenge of moms -- "We've outgrown museums: middle-school students -- Generation Y -- Older women, the dream visitors -- Older men: amazing grace -- Six trends.
9781933253138 (alk. paper) 1933253134 (alk. paper)
2009012951
Museum attendance--Evaluation
Museum techniques--Evaluation
Museums--Management
Museum visitors--Evaluation
Museum attendance--Evaluation--United States
Museum visitors--United States
AM7 / .W55 2009
069.1
Life stages of the museum visitor : building engagement over a lifetime / by Susie Wilkening and James Chung. - xvi, 163 p. : ill. ; 26 cm.
"The American Association of Museums." Includes index.
Generational dynamics at play -- The research -- The changing face of America -- Museum advocates, part I: who are they? -- Museum advocates, part II: where do they come from? -- The challenge of moms -- "We've outgrown museums: middle-school students -- Generation Y -- Older women, the dream visitors -- Older men: amazing grace -- Six trends.
9781933253138 (alk. paper) 1933253134 (alk. paper)
2009012951
Museum attendance--Evaluation
Museum techniques--Evaluation
Museums--Management
Museum visitors--Evaluation
Museum attendance--Evaluation--United States
Museum visitors--United States
AM7 / .W55 2009
069.1