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Moss, Gloria,

Gender, design and marketing : how gender drives our perception of design and marketing / Gloria Moss. - xx, 245 pages : illustrations ; 25 cm

Includes bibliographical references (pages 209-235) and index.

ISBN: 0566087863 9780566087868

LCCN: 2008009812

Subjects--Topical Terms:
Consumer behavior.
Marketing--Sex differences
Commercial art--Sex differences

LC Class. No.: HF5415.32 / .M675 2009

Dewey Class. No.: 658.8342